iPhone Screenshots


Brandefy enables shoppers to save money and time by comparing store-brand and name-brand products to identify high-quality store brands while avoiding bad copycats. By conducting consumer panel tests and comparing product ingredients, we generate a Similarity Score to help you make the best purchase decision.

Ever looked at two identical products on a shelf—one name brand and one store brand—where it seems like the only difference is the price? We’ve got you covered! Our founder worked in product manufacturing and learned that sometimes the store brand and name brand products are the exact same thing, with just a different label. But, other times the store brands are way worse than the name brand products they're imitating! We have over 1,300 comparisons between big name brands and store brands from retailers like Target, Costco, Amazon, Walmart, Sephora, Ulta, Aldi and many more. Save 15% on your shopping trips—that adds up to almost a thousand dollars a year! (Hello, vacation!)

We’ve compared makeup, shampoos, lotions, sunscreens, frozen pizzas, chips and crackers—even beer! Save money when you can and avoid the bad dupes with Brandefy.

With the Brandefy app, you can:
- Compare two products while shopping: search for products while you’re in the store to make a fast, confident decision
- Browse ahead of going to the store to see where you can save
- Agree or disagree with our comparisons by commenting directly in the app, and help thousands of shoppers make a better decision.
- Can’t find what you’re looking for? Request a comparison and we’ll get back to you within 48 hours

We are a startup from Virginia, and we’re out to change how people decide between store brands and name brands. By 2022, we will save consumers over a billion dollars, and help them avoid the frustration of buying a low-quality store brand. Shop Confidently!

What’s New

Version 2.4.1

Our Browse By Category section just got an upgrade. We've added search within a category so you can narrow down the eye makeups to just see your favorite mascara. Is an item on your Favorites List no longer sparking joy? Swipe right to reveal a delete button and make Marie Kondo proud. In the process of spring cleaning, we've squashed some bugs. We're feelin' so fresh and so clean!

Ratings and Reviews

4.7 out of 5
43 Ratings

43 Ratings

Bkisler ,

Honest & reliable

I am shopping in target and I am deciding between name brand and store brand on a regular basis. I look to see if BRANDEFY has compared it yet, and often they have. I get to save money OR know that name brand is better depending on the product. I suggest checking it out to know the honest difference between name and store brand.

Lyynz ,

One minor suggestion

Love it so far, but I'd love to be able to save products I want to try and be able to view them all at once. A pipe dream would be to then sort them by the store, but just being able to save would be nice!

Developer Response ,

Hi Lynnz -- WE LOVE this feedback! We are a startup and can incorporate all these wishes! We are already planning on adding a filter by store and can certainly add a "save product" category. If you have time for a quick user call, we'd love to get more specifics so we can build them in in early 2019. You can contact us via our website at brandefy.info. Thank you! - Meg, founder of Brandefy

targetshopper45 ,

Saves us money at Target

My husband and I have saved over $30 at Target this month using this app. We check to see if the up and up brand is as good before we buy.


63.9 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© 2018 Brandefy


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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