Attention, parents and parents-to-be! You need on-demand access to baby essentials, from the goods (bottles, diapers, bath supplies) to the gear (cribs, gliders, other nursery needs). Your smart solution is the buybuy BABY app, which makes it easy to shop—and stay stocked—with must-haves and more for every early parenting stage, starting with pregnancy and infants. The result: Less stress, less fuss and more savings.

Shop our extensive inventory anytime, anywhere with these helpful features:

• Easy-to-update baby registry. Scan barcodes of in-store items using your mobile phone, and add them to your registry in seconds.

• Gifts on the go. Need a quick shower gift? Shop any buybuy BABY gift registry from your device.

• Coupon wallet. Organize all of your offers in one spot to easily redeem coupons.

• In-store pickup. Add items to your cart from your phone—then, when you’re ready, pick them up at the buybuy BABY store of your choice.

• Store locator. Need a buybuy BABY store when you’re out and about? Find the nearest one whenever you want it, wherever you are. (Map and directions included.)

buybuy BABY is a member of the Bed Bath & Beyond affiliated companies.

What’s New

Version 22.24

* Performance improvements and bug fixes to make the buybuy Baby app better than ever!

Ratings and Reviews

4.9 out of 5
40.7K Ratings

40.7K Ratings

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Buy buy baby

This store has become my favorite store ever! I have purchased many things for my cousin, best friend and sister for two babies that are on the way and one grandchild, also my great niece.
Everything has come so fast and in perfect condition and absolutely wonderful!! I now have my cousin and best friend using the app to purchase things for the babies on the way, because I have bragged so much about the store!
I absolutely will continue to buy for each of them until they outgrow it and hopefully by then more babies will be on the way.
Thank you so much for being our number one go to baby store and also for accepting afterpay!!! Being able to use Afterpay was a huge plus for us too!!

Developer Response ,

Thank you for the wonderful review! We wish all the best to you and your growing family - it truly brightens our day to know you have enjoyed shopping with us so much, and we absolutely look forward to serving you next time!

Tularuu ,

Clunky list making features

The app has an interesting way of making lists for items you may want called “idea boards”. However moving items between these boards is very slow because after you move an item, the back button is frozen. So you need to go back to the main idea board page, click on the board, and scroll all the way down to the spot you were at. I have very large lists and frequently move items during my planning process so this made things difficult. Another issue is that when you click on an item on your idea board it does not take you to the page with the items details, it just makes a pop up asking for the quantity of the item you want. I have to use the search function to track down each individual item again and again if I want to see the product’s details. This makes for a very clunky and slow list making process, which is bad for an app who’s primary function is to help you make lists for baby items.

Developer Response ,

We apologize for the issue with Idea Boards, we'll be looking into this with our tech team for a solution in a pending update as soon as possible. We're always happy to help make a better experience for our fantastic guests - please feel free to reach out if there is any further assistance we may offer, best wishes from buybuyBaby!

Sunshine8585 ,

Inconsistent, out of date

Buy Buy Baby as a store is terrible— terrible customer service. It is difficult to get a hold of a representative and when you do, they usually don’t have answers and seem bothered. The store has a big selection, but little stock. It’s SO frustrating when you register on a Sunday, and then 2 days later half your chosen items aren’t available anymore.

As far as the app goes… very confusing wording on items. Some say “unavailable” while others say “out of stock”. This is confusing because there is nowhere that explains their meaning of “unavailable”. Is it a synonym for “out of stock”? Is it no longer available ever? Who knows? The “notify me when it’s available” option doesn’t work. They don’t notify you. You need to keep checking for when things come back.

Some items come up as out of stock/unavailable BUT it you select the item, you’ll see it IS available online, but not in store. (Or the other way around). SO annoying!

My baby registry is from Buy Buy Baby…. I noticed that some gifts purchased “anonymously still come up with the gift giver ‘s email address. 🤣🙈 Also, gifts I KNOW were purchased and are on my “thank you” list are coming up as still needed. In 2021 there’s really no excuse for having such an outdated, faulty registry app. I would not recommend anyone do their registry through Buy Buy Baby.

Developer Response ,

We sincerely apologize for any difficulty in your shopping experience, this is certainly not the way we’d want our guests to feel, and we do take this matter very seriously. We appreciate you for taking the time to bring this to our attention, and we’ll be reviewing this feedback with our app team for any opportunity to make improvements in a future update. Please don’t hesitate to reach out to us if there is any further assistance we may offer in the meantime, thank you again for contacting us and we hope this finds you with our warmest regards!

App Privacy

The developer, Bed Bath and Beyond, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • User Content
  • Search History
  • Browsing History
  • Identifiers
  • Usage Data
  • Sensitive Info
  • Diagnostics

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Wallet

    Get all of your passes, tickets, cards, and more in one place.

  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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