The Colgate Magik app will unlock your Colgate Magik toothbrush kit. The app uses Augmented Reality to give your children a fun brand new brushing experience, turning the Colgate manual 5+ toothbrush into a connected smart toothbrush.

The advanced visual tracking in the Colgate Magik toothbrush detects, in real time, the exact position and orientation of the brush as your child uses it. It is the very first manual toothbrush to visibly track brushing technique and was awarded the 2018 Innovation Award at CES. As your child brushes they will be able to travel through augmented reality games, fighting cavity monsters and claiming Magik Brushing Masks as they continue on their adventure; all while learning proper brushing technique!

Just a FEW highlights of the app:
- Augmented Reality Games: Using your toothbrush connector you can turn brushing into a game. By following the brushing guidance in each level of the app you can defeat cavity monsters and win augmented reality masks as prizes.
- Discover new game worlds: The better you brush the more prizes you can win and more game levels you can unlock!
- Parent dashboard: Here you can review brushing feedback and get guidance on how to improve your children's brushing performance.
- Magik Check Up: Provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time.

Colgate Magik- because teaching better brushing today leads to a brighter tomorrow.

What’s New

Version 1.3.7

We regularly update the Colgate Magik app to bring you the very latest features. Download our latest update today!

This update includes the following enhancements:
-bug fixes and improvements

Love our app? Rate us!

If you have a question, please reach out and contact us.

Ratings and Reviews

4.3 out of 5
17 Ratings

17 Ratings

javaman2 ,

My Nephew is Obsessed!

I recently gave this to my nephew and he’s obsessed! Loves brushing, gets super excited to win new “masks”, who would have thought!? Recommend.

Scoobydrlp ,

Update caused issues

The most recent update caused all of our photos to disappear, and now when we take new ones they don’t get saved either, the screen just says “loading photos” but never actually loads them.

My 6yo enjoys using the app and it does help her to brush for the full 2 minutes and encourages her to brush both top and bottom, but it skips many other surfaces of the teeth. With some tweaking this could be a great app.

Developer Response ,

Thank you for sharing your comments on our new Colgate Magik Toothbrush. We are happy to hear your daughter enjoys brushing her teeth while using our App! We want her to have the best experience possible and appreciate your ideas for improvement. The App is designed to highlight five zones in your daughter’s mouth- upper right, bottom right, upper left, lower left, and center. The view you see is from inside looking out, so the monsters appear on those surfaces for your daughter to brush them away. You are correct that it does not specifically indicate to brush the inner or outer surfaces of your daughter’s teeth. We appreciate you taking the time to provide your feedback and will take your experience into consideration for future versions of the App. If you have any future questions or comments please let us know. You can give us a call at: 1-800-468-6502 and provide the reference # 142434392A Thank you for choosing Colgate Magik!

iPhone Fan 500 ,

I want to love this!

I love the idea of this. My daughter can’t wait to brush her teeth because this app makes it so fun. But if she follows the app, she ends up only brushing her top and bottom molars and the outside of her top and bottom front teeth. The app would be great if it walked her through brushing the outer, inner, and bottom surfaces of all teeth. But as it stands now, she thinks she’s done when she hasn’t brushed all her tooth surfaces, and then I have to redo everything by brushing them myself. Please update the app to walk her through all teeth surfaces, and this will be an awesome app!


Colgate-Palmolive Company
525.3 MB
Health & Fitness

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© 2018


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

More By This Developer

You May Also Like