Get ready, now your child can hunt out the Magik brushing monsters on all 16 zones of the mouth. All Magik worlds and masks have been redesigned in full 3D!

The Colgate Magik app will unlock your Colgate Magik toothbrush kit. The app uses Augmented Reality to give your children a fun brand new brushing experience, turning the Colgate Magik manual 5+ toothbrush into a connected smart toothbrush.
Take the guesswork out of brush time as the Colgate Magik toothbrushing app can detect where they brush. Using advanced visual tracking, it is the first manual toothbrush that can visibly track your kids brushing technique. As your child brushes they will be able to travel through augmented reality games, fight cavity monsters and claim 3D Magik Brushing Masks as they continue on their adventure; all while learning proper brushing techniques!
Hunt out the augmented reality Magik brushing monsters on all 16 zones of the mouth, front, sides and tops of teeth now get the monster treatment, helping your child learn the proper brushing technique for life.
The fun doesn't stop when the brushing is up, we have added a cool new mask try-on feature to the shop. Each time your child brushes they get a chance to pick a prize, which changes every time they brush.
Sharing your photos will be so much easier as you can download the brushing pictures straight to your camera roll.

Just a FEW highlights of the app:
-Updated gameplay to include 16 zones, front, sides and tops of teeth
-Augmented Reality Games: Using your toothbrush connector you can turn brushing into a game. By following the brushing guidance in each level of the app you can defeat cavity monsters and win augmented reality masks as prizes.
-Discover new game worlds: The better you brush the more prizes you can win and more game levels you can unlock! Now with 15 levels to explore as you improve your brushing
-Parental dashboard: Here you can review brushing feedback and get guidance on how to improve your children's brushing performance.
-Magik photobooth pictures can be saved to the camera roll of your phone
-Magik Check Up: Provides a personalized mouth map to show where each child has brushed and where they missed, so they can improve their technique over time

Colgate Magik - because teaching better brushing today leads to a brighter tomorrow!

What’s New

Version 2.7.4

We regularly update the Colgate Magik app to bring you the very latest features. Download our latest update today! This update includes:
-New masks in the shop
-Automatic brushing reminder 3 and 7 days after last app opening
-Bug fixes and improvements.
Love our app? Rate us! Your feedback helps us make improvements. Have a question or issue? Contact us - we’re here to help.

Ratings and Reviews

4.1 out of 5
456 Ratings

456 Ratings

Charity V ,

So cool

Our nearly 5 yr old son brushes his teeth 2 & 3 times in a row aiming to get 3 stars and kill the nasty germs. His ability to follow/mimic the direction and location of the toothbrush is awesome. The head dresses and photo option are super cute and gets him excited to brush. The bottom of the toothbrush can not be covered by a hand and the phone must be far enough away to ensure the bottom does not go out of the picture frame. It’s a learning curve. Simple hand adjustments are made so the toothbrush is held correctly and ensures proper brushing and all the sides are cleaned well. The teeth change from yellow to white to show which areas need more attention. The app setup was a little frustrating requiring a link within an email to be selected on the actual device used, instead of a simple login. I have already recommended this product and app to others. It needs a time to floss reminder too.

Developer Response ,

Wow, thanks for all the awesome feedback Charity! We're glad your son is enjoying brushing with Magik, we will be sure to pass along all your suggestions to our team. We hope you and your son continue to have a Magikal time!

Catnoelle ,

Game changer, with one huge flaw

Teeth brushing used to be a major struggle twice a day and caused major bedtime issues. This device and app has completely flipped my son’s attitude towards dental care. He LOVES this system. He looks forward to brushing, challenges himself to do better & get as many gems as possible. He is even doing multiplication in order to see his results in the Parent Log in. The turn around is remarkable.
However, he is 7 and doesn’t have his own phone, therefore he uses ours. Even though you provide an email address to log in, there doesn’t appear to be centralized cloud storage that saves your progress so it syncs across all platforms. My husband and I both have the apps, are signed in under one email address, yet he is at different stages in each respective app.
Worse, my phone crashed and I had to reset to factory settings. All the data in the app is gone. All of his hard work over the past 6 weeks is gone. All the masks he bought, all the gems he’s earned, all the progress he has made. He is devastated and in fact, is too disheartened to start back up again. So back to nightly fights about brushing. It was good while it lasted.
If I could make one suggestion, please, please, please, offer the option to create an account that syncs across all devices.

Developer Response ,

The same Colgate Magik account can be logged in on multiple devices. However, we recommend that you use one device to track your game progress and rewards.

With the current version of the Magik app, the game progress and rewards do not synchronize in real-time. Therefore, if you use the same Magik account to log in on different devices, the game progress and rewards may be different. We are doing our best to fix this behavior in later app updates. Your feedback is really important to us, and we will be sure to share your thoughts with our team.

Bmwsurs ,

Amazing concept but improvements needed!

I love this idea a lot but there are a couple of issues. If these two issues could be addressed I’d rate this a million stars!!
1.) the small camera view causes the app to be unable to “see” the tooth brush for front brushing. I also recommend some no slip runner along the bottom of the phone stand to prevent the camera moving when they have to click play again.
2.) having an option to do a timed mode (2 minutes) and an untimed mode (until brushing is completed correctly) would be better. This app is obviously targeted towards young children and they will not be as quick about brushing as an adult. My child isn’t able to complete brushing before the timer runs out so we have to do it twice. Being able to take the timer off would be preferable. As many parents may know children think having to brush their teeth twice in a row is the end of the world.

Developer Response ,

We're delighted to hear your family is having a largely positive experience! We have recorded your feedback regarding the stand, and have sent it to our developers. Regarding the brushing time, you can set 168198882Athat from the Parental Dashboard! Simply go to the Parental Dashboard, click the gear icon for Settings, and then Preferences. The default is two minutes, but you can add or reduce the time from there. As for camera detection while brushing the front zone, make sure your child is holding the brush from the Colgate logo on the handle, and that nothing is obstructing the camera's view of the connector. The app has an effective range of 18-24 inches from the connector. Hope this information helps, but if you're still experiencing problems let us know, we're here to help!

We can be reached at 833-962-9251 anytime between the hours of 9 and 5:30 EST, Monday-Friday, by email at, or by chat on our website. The reference number for your contact is 168198882A.

App Privacy

The developer, Colgate-Palmolive Company, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Contact Info
  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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