Dierbergs 4+

I love dierbergs. I shop at Schnucks but there are something’s Schnucks can’t compare with dierbergs and one of them is the deli. I will not buy meat or cheese. I only get that dierbergs and this I have done forever. If you buy cheese anywhere else it molds. The deli at dierbergs is no 1 in
my book. There are a lot of things I get at dierbergs thst the other stores don’t have. I don’t know what I would do without you

This is better than the old app, but there are a still couple major things that need to be improved. I like that I can put my shopping list in the order of location in the store. But when I search for an item (for example, apples), I want to be able to see the options WITH PRICES before choosing one to add to my list. There is no way to view a particular item (that I can figure out, anyway), so no way to compare brands and prices. The only items you can actually see are the ones that have coupons. Also, if you try to search for items from the home page, you either get no results, or very few results. You have to go to your list and then search for items in order to get all the products that fit your search terms. I find this app so frustrating to use that I actually use Schnuck’s app even when I am shopping at Dierberg’s, just so I don’t have to go through the trouble of searching for things and creating a list in two apps. Maybe I’m just missing something, but if I am, it shouldn’t be this hard to figure out. Schnuck’s app works great, and I have used other grocery store apps that work great, too (Ralph’s, for example). I was really excited to try this new Dierberg’s app, but overall I’m still disappointed in it. 😒

As a frequent shopper, I’ve observed that the Dierbergs app lags behind its competitors, notably the Schnucks app. It’s surprising, given Dierbergs’ reputation for quality in their stores. A more user-friendly and efficient app should be a priority to match the in-store experience.

The recent Version 5 update, while an improvement, still falls short in key areas. For instance, the inability to unsubscribe from marketing emails due to a glitch in the selection box is a significant oversight. It raises concerns about either the skill level of the app development team or potentially outdated approaches in app design. Investing in more experienced developers or updating the development approach could be beneficial.

Another critical area is the rewards program. Currently, it feels underwhelming and could greatly benefit from a revamp. Implementing a more engaging and rewarding system could enhance customer loyalty.

Additionally, consider conducting focus groups with actual users, rather than employees, to gain genuine feedback. This could provide invaluable insights into user needs and preferences, leading to a more user-centric app design.

Overall, Dierbergs has the potential to create an app that reflects the quality of their stores. Prioritizing user experience and functionality in the app can significantly improve customer satisfaction and loyalty.