e.l.f. Cosmetics and Skincare

Name: e.l.f. Cosmetics and Skincare
Rating: 4.9 (35948 reviews)
Author: e.l.f. Cosmetics, Inc.

Shop makeup & get rewards

Free

36K Ratings
Ages

4+
Years
Category

Shopping
Developer

e.l.f. Cosmetics, Inc.
Language

EN
English
Size

193.5
MB

Download the e.l.f app now to unlock $4 Off - plus earn points, play games and get early access to new drops. Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience. Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories. JOIN OUR BEAUTY SQUAD REWARDS PROGRAM. Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad: • Earn points ANYWHERE you shop when you upload your receipt on the app. • Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more. • Shop the latest drops and sales before anyone else with early access. • Enjoy a free gift and double points during your birthday month. • Level up your tier for more exclusive perks like free shipping for Icon members. BE EXTRA WITHOUT PAYING EXTRA. Get instant access to gifts with purchase and special offers on makeup and skin care. TRY OUR UPGRADED SHADE FINDER. Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app. E.L.F. SHOPPABLE STORIES. Stay up to date with the latest drops and discover new holy grails. FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON. Virtually try on all your fave products and find your perfect shade matches. PLAY GAMES TO EARN POINTS. We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way! SWIPE TO LIKE. Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist. JOIN BEAUTY SQUAD COMMUNITY. Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others. GET INSTANT HELP WHILE SHOPPING IN STORE. Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients. ALWAYS STAY IN THE KNOW. Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales. KEEP TABS ON YOUR E.L.F. ORDER. Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products. SHARE THE E.L.F. LOVE. Find makeup and skincare products & look straight from the product page. elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world! e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.

Events

MAJOR UPDATE

try our upgraded shade finder!

Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
SPECIAL EVENT

this holiday glitz different

GLO-MG gifts for every e.l.f.ie on your list

Ratings & Reviews

4.9

out of 5

36K Ratings

A long, somewhat tortured relationship
Sep 13

hijfortamenacop
I’ve been a fan, customer & advocate for E.L.F. for years. Back when there wasn’t a skin care line & pretty much all of their products were under $3. Ok, this may be a wee bit of a stretch, but one could spend $15 on elf products & have a rather impressive haul for less than a $20. Then something changed. There are products I still love, but these smaller container/higher price shenanigans are not flying any longer. I miss the old days when e.l.f. made good, affordable cosmetics that everyone could afford & still look amazing. Now? The quality has diminished over the years & prices have risen. E.L.F. Is no longer that great brand that performed as well as the higher-end cosmetics. Now it is more like: well. E.L.F. has this (insert random product here) which I love, which used to be $2 and is now $15. Such a disappointment. I know you guys have to crank out a profit, but you were cranking out profits when a small square of eyeshadow was $1. I understand inflation, costs, etc…. But the price goes up & quality goes down? No. Do better! You used to be awesome…you cared about the “little guy”, your diehard customers. Now the little guy can’t afford e.l.f. Do better. Please.
A long, somewhat tortured relationship
Sep 13

hijfortamenacop

I’ve been a fan, customer & advocate for E.L.F. for years. Back when there wasn’t a skin care line & pretty much all of their products were under $3. Ok, this may be a wee bit of a stretch, but one could spend $15 on elf products & have a rather impressive haul for less than a $20. Then something changed. There are products I still love, but these smaller container/higher price shenanigans are not flying any longer. I miss the old days when e.l.f. made good, affordable cosmetics that everyone could afford & still look amazing. Now? The quality has diminished over the years & prices have risen. E.L.F. Is no longer that great brand that performed as well as the higher-end cosmetics. Now it is more like: well. E.L.F. has this (insert random product here) which I love, which used to be $2 and is now $15. Such a disappointment. I know you guys have to crank out a profit, but you were cranking out profits when a small square of eyeshadow was $1. I understand inflation, costs, etc…. But the price goes up & quality goes down? No. Do better! You used to be awesome…you cared about the “little guy”, your diehard customers. Now the little guy can’t afford e.l.f. Do better. Please.
ELF Cosmetics
Jul 5

olivia h elias
I seriously love this app! The e.l.f. Cosmetics app stands out as the best because it merges innovative tech, smart shopping tools, and a loyal community in one seamless experience. Its virtual try‑on feature lets you test lipsticks, eyeshadows, and blushes using your camera before buying, while the AI‑powered shade‑finder ensures the perfect foundation match in just minutes . The app is also a hub for exclusive perks: earn points through its popular “Beauty Squad” loyalty programme—by shopping, playing in‑app games, uploading receipts, and more—to unlock early access, free shipping, and even personalized beauty consultations . Add to that a sleek, intuitive design, user reviews and swatches, curated product feeds, and shoppable stories—and you’ve got a user‑friendly, fun, and highly rewarding beauty destination . Whether you’re a beauty novice or a seasoned makeup lover, the e.l.f. app offers an affordable, community‑driven path to discovering—and loving—the perfect products. I’m probably the biggest elf fan you will ever meet! I have most of their products and Elf if your reading this pleaseeee send me some PR!!!
ELF Cosmetics
Jul 5

olivia h elias

I seriously love this app! The e.l.f. Cosmetics app stands out as the best because it merges innovative tech, smart shopping tools, and a loyal community in one seamless experience. Its virtual try‑on feature lets you test lipsticks, eyeshadows, and blushes using your camera before buying, while the AI‑powered shade‑finder ensures the perfect foundation match in just minutes . The app is also a hub for exclusive perks: earn points through its popular “Beauty Squad” loyalty programme—by shopping, playing in‑app games, uploading receipts, and more—to unlock early access, free shipping, and even personalized beauty consultations . Add to that a sleek, intuitive design, user reviews and swatches, curated product feeds, and shoppable stories—and you’ve got a user‑friendly, fun, and highly rewarding beauty destination . Whether you’re a beauty novice or a seasoned makeup lover, the e.l.f. app offers an affordable, community‑driven path to discovering—and loving—the perfect products. I’m probably the biggest elf fan you will ever meet! I have most of their products and Elf if your reading this pleaseeee send me some PR!!!
Good, but still needs improvement.
05/18/2021

Jellybean monster chick
I downloaded the elf app again after a year, and I can definitely see a difference. Things are running smoother than they used to. It can actually function without closing or glitching out within 5 minutes of use. I will say though, the user interface is still poor. While everything seems to hold together better, there’s some features that’s could be added. For instance: the app doesn’t seem to register the fact that I have given it my email about 4 times already. So when I want to be notified about a product being back in stock, I have to constantly put in that email. Most apps will save it to your account and link it some sort of way, so that the user isn’t always putting in the same information over and over. The reaction times for tapping buttons is slow as well. You can tell it’s rendering it and having a hard time keeping up. I’m not sure what’s up with that, but it is slow and patchy. To be honest, I’m not even mad about it, because it’s still improvement from where I first saw it. And I’m really proud of how far it’s come, proud of the people putting work into it. I notice and appreciate that.

Developer Response
Thank you for your feedback! We apologize you had this issue, this is not the expected behavior in the App. If the problem persists please reach out to us at digital@elfcosmetics.com and we will look into the issue for you.-the e.l.f. team
Good, but still needs improvement.
05/18/2021

Jellybean monster chick

I downloaded the elf app again after a year, and I can definitely see a difference. Things are running smoother than they used to. It can actually function without closing or glitching out within 5 minutes of use. I will say though, the user interface is still poor. While everything seems to hold together better, there’s some features that’s could be added. For instance: the app doesn’t seem to register the fact that I have given it my email about 4 times already. So when I want to be notified about a product being back in stock, I have to constantly put in that email. Most apps will save it to your account and link it some sort of way, so that the user isn’t always putting in the same information over and over. The reaction times for tapping buttons is slow as well. You can tell it’s rendering it and having a hard time keeping up. I’m not sure what’s up with that, but it is slow and patchy. To be honest, I’m not even mad about it, because it’s still improvement from where I first saw it. And I’m really proud of how far it’s come, proud of the people putting work into it. I notice and appreciate that.
Developer Response 05/24/2021
Thank you for your feedback! We apologize you had this issue, this is not the expected behavior in the App. If the problem persists please reach out to us at digital@elfcosmetics.com and we will look into the issue for you.-the e.l.f. team
Good but needs some things fixed
02/20/2024

Forever&&Alwaysxx
Overall I like this app but there are a few minor improvements that could be made. •When I try to do certain things to earn points (such as using the primer finder or browsing e.l.f discovery & e.l.f cares) it won’t give me the points after completing it. However, when I switch to the website and do them from there, it does work and gives me the points. •Some reviews on the app won’t show up, but they will show up if I use the website. •I’ve actually written a review but I’ve never gotten points for it and I’ve even “confirmed” it when they sent me an email asking to do so…. •I add things to my wishlist on the app, but it doesn’t save them when I go back and try to view it. I think the positives outweigh the negatives in this app but if y’all could work on these issues, that’d be great. I really like how this app is so easy to navigate unlike some others that are complicated. I appreciate that there is a points system to help with saving $$ and that you can scan receipts if needed. But my utmost favorite thing about e.l.f is that the products are cruelty free!! That is so important to me 🐾 Thank you 🩵

Developer Response
Oh no! We sincerely apologize for the troubles you've had with the app. We'd be happy to take a look into this for you, please contact us at digital@elfcosmetics.com. Thank you.
Good but needs some things fixed
02/20/2024

Forever&&Alwaysxx

Overall I like this app but there are a few minor improvements that could be made. •When I try to do certain things to earn points (such as using the primer finder or browsing e.l.f discovery & e.l.f cares) it won’t give me the points after completing it. However, when I switch to the website and do them from there, it does work and gives me the points. •Some reviews on the app won’t show up, but they will show up if I use the website. •I’ve actually written a review but I’ve never gotten points for it and I’ve even “confirmed” it when they sent me an email asking to do so…. •I add things to my wishlist on the app, but it doesn’t save them when I go back and try to view it. I think the positives outweigh the negatives in this app but if y’all could work on these issues, that’d be great. I really like how this app is so easy to navigate unlike some others that are complicated. I appreciate that there is a points system to help with saving $$ and that you can scan receipts if needed. But my utmost favorite thing about e.l.f is that the products are cruelty free!! That is so important to me 🐾 Thank you 🩵
Developer Response 03/01/2024
Oh no! We sincerely apologize for the troubles you've had with the app. We'd be happy to take a look into this for you, please contact us at digital@elfcosmetics.com. Thank you.

My Account just got a major glow-up! We've completely refreshed your My Account experience, making it easier than ever to: • View your order history and track shipments • Access your wishlist favorites with just one tap • Update your Beauty Profile for personalized recommendations Enjoy a smoother, faster shopping experience e.l.f. app!

Version R23.0.1

11h ago

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:
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The following data may be collected and linked to your identity:
- Purchases
- Identifiers
- Usage Data
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The following data may be collected but it is not linked to your identity:
- Search History
- Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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e.l.f. Cosmetics and Skincare

Shop makeup & get rewards

Events

Ratings & Reviews

What’s New

Version R23.0.1

App Privacy

Data Used to Track You

Data Linked to You

Data Not Linked to You

Accessibility

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