Enfamil: Baby Rewards Tracker‪®‬ 12+

Baby Formula Tips and Coupons

Reckitt Benckiser Group plc

    • Free

iPhone Screenshots


Enfamil Family Beginnings® has been around a lot of babies. We've seen it all, learned a lot and loved every minute of it. Now we want to share all of our knowledge with you, right when you need it.

This Enfamil Rewards app is here to answer questions throughout your pregnancy and provide support during every moment of your baby's amazing development, with week by week curated content to help guide you. And we're looking out for your wallet, providing you with in-store and online coupons for Enfamil baby formula that can be activated and redeemed right in the app. This is also the perfect place to celebrate yours and baby's milestones, and find personalized articles and videos filled with baby tips based on your due date or little one's birthday.
Key Features:

1) Browse your weekly curated content and bookmark articles on the Home Screen for easy reference. Quickly access topics relevant to each stage of your pregnancy and baby's development and access your profile to personalize your app experience.

2) Track your baby's development and health with the Pumping Tracker and Feeding Tracker. Keep track of how much milk you pump and record how much and how often your baby feeds, whether it's breastfeeding, bottled breast milk, or bottled formula.

3) Be the first to know about upcoming offers on baby formula. Activate and redeem Enfamil Coupons in-store or online directly from the app and track how much you've saved so far.

4) Access hundreds of articles and videos from experts to help guide you through each stage of your motherhood journey, from pregnancy through toddler development.
Find answers to questions on topics including pregnancy nutrition, baby milestones & development, baby nutrition, food allergies and much more.

5) Browse and research all Enfamil products and instantly access the Enfamil Shop for purchase.

6) Capture photos of your bump and your baby's most precious moments and overlay digital #BellyBadges to remember special milestones. Create a time-lapse video of your growing bump and baby to create a visual timeline of your journey with your little one and share with family and friends.

With the Enfamil Rewards: Baby Tracker app, baby formula savings and helpful insights from experts are at your fingertips. Start celebrating your motherhood and baby's milestones today.

What’s New

Version 1.4.9

In this release, we added a new feature Allergy test tracker to help you and baby to understand allergy around milk protein. Minor bugs and enhancement was done to improve your experience! Thank you for using Enfamil App!

Ratings and Reviews

4.7 out of 5
6.4K Ratings

6.4K Ratings

HayRhodes ,

Great help

I was strictly breastfeeding and not concerned with having formula initially. After taking a medication my milk almost entirely dried up. It was very sad to me, but I had to begin formula. As a new mother I was concerned about the costs of formula. Thankfully Enfamil had sent me lots of coupons, even before I had the baby, some $25 off, $15, $5. They helped so much. The app helped me learn about each formula to try and find the best fit. I like that I can also read other parents opinions and perspectives on each product. Also I am greatly appreciate that Enfamil offers occasional rebates for spending over $40. That has been AWESOME.

*softballchick* ,

Glitchy and a lack of support

It’s unfortunate to rate the app and the tech so low given the product has been great for my son. This app is slow to load, takes a long time to process information, or fails to process things altogether. There are constantly scanning issues that cause your receipts to be rejected but you won’t know about these until a day or two later. Great, I hang onto my receipts for an extra couple of days after scanning just in case! Nope, all of my other apps accept my scan and award points appropriately. This app, not so much. I’ve reached out to support for answers about a missing reward as well as reasons my receipts were rejected. This ultimately would have allowed $110 in money back for my family. Between the length of time the app takes ti process and the lack of response by support, I’m feeling like the company is not wanting to give the money. As a business owner, I can respect this 100%, however, don’t advertise or incentivize with money back and then fail to follow through.

Aisee ,


I had 7900 loyal points and thought I could use it to get my little one (now 1yo) a formula (free or discounted). So the way it works is, you have to go to check your points and hit redeem and choose the product, but when the product is out of stock, you would not know until you see it in your bag/cart, just like in my case. The points have been deducted right away even before I can use and it has been 4 days and I have not seen it credited back to my account. I tried to keep sending them emails (3 to be exact) through their website and app, and I only got one generic response, they are experiencing longer time to response than usual. I feel like had been snatched with my loyal points. I know that this is just a privilege, but the loyal points is their commitment to their loyal consumers, which really helps because formula milk powder are really pricey! To my point, there should be an option for consumers to credit back the points or not to use thd points before proceeding to placing the order.

App Privacy

The developer, Reckitt Benckiser Group plc, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers
  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Identifiers

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


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