Fidelity Investments 4+

Old review:
“Fidelity has always felt customer-oriented and professional. Unfortunately, this apps User Interface (UI) fails to live up to that standard. In an increasingly digital age where attention spans are minimal and trading is readily accessible, Fidelity needs something with a greater focus on an active retail investor. Recent events have proved without a shadow of a doubt that the retail investor plays a large role in the marketplace today. This is unlikely to change. Fidelity’s current UI caters to an individual with multiple, minimally active accounts (accounts that may even be managed by Fidelity itself). Though this isn’t inherently bad, an overabundance of information can negate a customer’s ease of use. I would love to see a cleaner, quicker UI with much better access to brokerage.”

Update:
Recent UI and options level improvements have caused me to revisit this old review. Fidelity’s mobile app has finally made a shift to a cleaner, quicker UI that is more in line with other broker’s offerings. Though I feel the charting could still be improved upon, this new app is far superior to what was, and proves that Fidelity is listening to user feedback.

Its one of the best I have come across so far but it has its flaws as well. First and most importantly theres no after-hours quoting on the app. Their IT department disregarded the most important feature? Anyways, also you have to sign a lot of paperwork to start trading normally. Any type of trade needs to be applied for and authorized pretty much. Many leveraged ETF's are not available. Pre-markets orders start from 7am whereas even a crappy online brokerage running from garage such as Webull allows 4am trading. Last but not least it would be nice of they gave credit in certain amount to start trading right away when you make a deposit.
What I do like about Fidelity is that I know my money is safe with them and they have live customer service although sometimes you have to wait a lot to talk to a representatives. Still better than the crappy customer service Webull ( over-messaging ) or Ameritrade ( rude) or Interactive Brokers ( INDIA outsourced) provided. The app is great with customized news feed and detailed info of your stocks. The HEAT MAP is probably the best feature! I love it! The streaming is also smooth. Oh, I have to say the execution of the trades are FLAWLESS! The best trade executions I have seen so far. Like I said in the beginning one of the best brokerages out there.

I have investments with several brokerages (“don’t put all your eggs in one basket”) and so I have experience with apps from various companies. Right now Fidelity has the best app. It might seem a bit complex, but the organization is good and BEST OF ALL, the app doesn’t limit what transactions are possible. Too many brokerage apps provide limited information and functionality, which necessitates going to computer, browser-based access. Not so with Fidelity. So far I haven’t encountered any limits to what transactions I can do in the app compared to working on a computer. Thank you Fidelity. Nice job! Keep it up and I just might start shifting the larger chunk I have at another brokerage to Fidelity.

One really big problem however. When you select an investment in an account to buy more, rather than the purchase defaulting to the account you’re working in, the purchase occurs in whichever account is listed first in your list of accounts. It’s frustrating. I’ve accidentally made purchases in the wrong account several times. The purchase should default to the account you were working in.