Firstly 4+

Organize, prioritize & Plan

focusCove LLC

    • 4.7 • 43 Ratings
    • Free
    • Offers In-App Purchases

iPhone Screenshots


Do you know what's better than getting things done? – Getting the RIGHT things done. Firstly is the ultimate personal tool that helps you find out and go after your true priorities. To avoid common mistakes like confusing urgency and importance or allowing your job or other people to prioritize your life, Firstly's brand new approach to prioritizing focuses your attention and energy on what matters most to you on a personal level.


Prioritizing is a personal game. What's important to you might be less important to other people. So Firstly was designed for personal use.
Furthermore, Firstly is one of the rare apps of its kind that does not collect any of your data. Not even a nickname. – And yes, your data still syncs through iCloud. :)


- Introducing The focusPrioritizer tool: A new, simple, yet more effective way to prioritize your tasks with multiple available prioritizers.
- The Priority Report: A daily (weekly, monthly, yearly) report of the tasks completed from a priority point of view. Check your focusScore.
- View your Today's tasks from a priority perspective.


- Organize everything using Projects and simple lists. Use Projects for your tasks and lists for simple listing and brainstorming.
- Add subtasks to any tasks.
- Add a scheduled time (a to-do time).
- Add a deadline.
- Add multiple reminders.
- Turn any task into a routine by using the repeat feature.
- Track the number and dates of completed recurrence for routine tasks.
- Introducing QuickScheduling: The most effective way to plan the tasks already available in your projects.
- Add a Priority to any Project.
- Add a deadline to any Project.
- Prioritize tasks efficiently by assigning a priority and deadline to Projects.
- Type using natural language like: "Meet with investors tomorrow at noon" and let Firstly schedule it for you.
- Enhanced note: Add rich notes to any task. An embedded detail extractor lets you access your details efficiently.
- Insert multiple tasks or subtasks with a simple copy and paste.
- Merge two Projects or Lists.
- Share any Project or List with other Firstly users via Messages, emails, etc.
- Save any Project or List as a Firstly file
- Move items from a list to a project and vice versa.
- A Gorgeous dark mode.
- Project themes for a more personalized experience.
- Shareable Daily Wisdom quote every day.
- And so much more…


Get the Lifetime Premium access to all Firstly's features and a bonus of 5 add-ons (2 prioritizers and 3 project themes) with a one-time payment rather than being stuck in a subscription. The Lifetime Premium also includes access to the many new features coming down the pike.

Enhance your experience with add-ons if needed. These are extra prioritizers, project themes, and icon pack extensions.


Yes, of course! Enjoy a 7-day free trial peacefully. Your card will not be charged at the end of the free trial.


If you have any questions, don't hesitate to contact us directly at

Countless hours went into creating the Firstly app. We truly appreciate any review you could leave for us. Thank you!

What’s New

Version 1.3.3

This update fixes the Widget issue for iOS17 users.


You'll love this new update! We enhanced the New Day Greeting page by adding the option to display your Big Goal first thing when you open the Firstly app on a new day. Being reminded of your Goal every morning will keep it top of mind as you go through the day and can motivate you to stay the course until you see it through.

Right from the New Day Greeting page, you can now do the following:
- Switch between displaying your Big Goal and the Daily Wisdom
- Change or update your Big Goal
- Adjust the screen's color to your preference and share your Big Goal or Daily Wisdom however you want.

Visit the What's New page inside the Settings for more details about all of Firstly's latest features, improvements, and bug fixes.

Enjoy and keep productive!

ANNOUNCEMENT: Firstly 2.0 is Loading... (Coming this Winter)

Ratings and Reviews

4.7 out of 5
43 Ratings

43 Ratings

DB07221995 ,

Greatest Productivity App ever!


The designer’s focus on helping people stay focused on their one BIG goal is huge! And something I haven’t seen in other apps. It’s good to see mine before planning my day and helps me make better decisions on what matters and what doesn’t.

In a world where collecting data on people has become so ubiquitous it’s refreshing to find startups that still value privacy as a basic human right. They don’t even ask for an email.

Developer Response ,

Thank you for the kind words! New amazing updates will be coming down the pike soon!

Mstew530 ,

When I click browse the app crashes

This has happened twice now in the past 24hrs. I would click browse and the app just crashes. It only would let me interact with the today section. This started happening shortly after I purchased the subscription for the app and after adding a 5th project. Even after closing app and opening it back up that doesn’t resolve the issue. So, I decided to delete & redownload. This temporarily resolves the issue but, when I go back in app after set up a considerable amount of recent data is wiped rendering this app unusable at the moment & waste of time. I’m writing this review to let the Dev know about this issue. The UI & functionality is great so hopefully this can be fixed soon. Till then I will have to move on to something else.

Eugene’s iPhone ,

Very impressive!!!

This app is well designed and brings something new to the table when it comes to prioritizing. Yet, it still doesn’t require a monthly or yearly subscription and I love its privacy. The app literally doesn’t even ask for emails.

Nice touch with the daily quote. It’s just the boost I need before looking at my day’s schedule.

I really hope it stays the same. Good job to the developer. Very impressive indeed!

App Privacy

The developer, focusCove LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Collected

The developer does not collect any data from this app.

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Siri

    Get things done within this app using just your voice.

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