Good On You is your trusted source of sustainability ratings for fashion. Join more than a million people worldwide using Good On You to shop better and create a sustainable future.
The Good On You app gives you the power to easily check the impact of your favourite fashion brands on the issues you care about. Use the app to discover better alternatives, learn more about ethical fashion shopping, and get exclusive offers from the best brands.
Browse over 3,000 brands, all assessed against our comprehensive rating system. Each brand receives an easy-to-understand rating out of five, from 'We Avoid' (1) to 'Great' (5), and individual scores for its impact on people, the planet, and animals.
If the brand you're looking for isn't listed yet, just hit a button and we'll rate it! And if your favourite brand doesn’t make the grade, use Good On You to find sustainable alternatives that meet your needs. You can also use your consumer power by sending a message to brands, urging them to do better.
Just window shopping? Good On You is the world’s best source of ethical fashion knowledge: use the app to find sustainability tips, guides, and style edits, and stay up to date with the latest in eco-conscious fashion.
**At a glance**
Find out how 3,000 brands impact on people, the planet, and animals. New brands added every month.
Discover new ethical and sustainable fashion brands that will make you look good and feel great.
Save on sustainable fashion with exclusive offers from high-rated brands.
Read news, tips, and style edits from the world of ethical fashion and lifestyle.
Make your voice heard by sending feedback to brands.
**What they’re saying**
“Good On You is my benchmark for ethical shopping.” - Emma Watson
“Ethical shopping just got a whole lot easier.” – Refinery 29
“Good On You is the place to find brands making genuine efforts to curb their carbon footprint.” - New York Times
“Good On You is a must-download for anyone trying to buy better.” - Dazed
“The free Good On You app is a useful guide to everything from vegan materials, to how a brand is performing in terms of labour conditions or animal welfare.” - The Guardian
Ratings and Reviews
Love the idea, the implementation is weird
I absolutely love the idea of this app, and I will continue to try to use it as much as possible! Frustratingly though, the filters often do not do anything (for example, even when I set my distance as 5km and no online stores, it shows Australian stores). Also if you want more information, it just opens a new safari page instead of a new page in the app. If the filters could be fixed, then I would be super happy! I am hopeful the app will continue to expand so that all of the information is self-contained over time. Also, I wish there was a way to see some examples of the items in their little pages, not just separately going to be website, as it makes it difficult to gage if you might actually like the style of a new brand. Overall though, I love the idea of the app and will continue to use it and am looking forward to seeing it grow!
Developer Response ,
Hi there, thanks so much for trying out Good On You and for your feedback!
Reviews like yours truly warm our hearts. We appreciate your support and help in spreading the word about ethical fashion, it means the world to us!
Your feedback helps us make the app better. We’re currently working on improved filters and will take your feedback into account.
If you have any other suggestions as you use the app, please send us an email at firstname.lastname@example.org!
The Good On You team
Good On You
I stumbled across this app quite by accident. They’re well-researched, and after doing my own analysis on a dozen brands and comparing the results, I trust their summaries and refer to them like a dictionary of sorts. If you search up your favorite brands like I did, heaven only knows what you’ll find (be prepared to go through the 7 stages of grief & don’t get stuck in denial). Incredibly, with the collection of “good” & “great” small ethical businesses on here, you can easily amass a collection of clothing brands that align with your style AND morals (please remember not to buy more than you need and to shop secondhand).
Never have I been more impressed with an app, I’ve recommended it to everyone close to me & have referenced it on my socials. Oftentimes, I get frustrated with adults who tell me my generation will fix their problems, but with resources like this, i think we’re capable. Thank you.
A few recommendations:
-this might just be an issue for my phone, but i can’t seem to unfollow a business. This makes it difficult to organize brands (maybe some people would like brand folders too?)
-a ‘local’ search option or listing where each brand is based would be fantastic, but it’s a small issue as some have it in their summaries and if i’m interested it’s only a quick google search.
Developer Response ,
Thanks so much for your review Peter! Not sure why you can't 'unfollow' [="unfavorite" I guess?] a brand. If you click on the brand in you favorites and go to the brand page you can click on teh Favourite button and it will be deleted from your Favorites list.
Good news - we have added the ability to filter search results by country or region as of the latest version! Thanks again for your review and let us know if you have further feedback. Best wishes
Wonderful But There Should Be Some Fixes
Hi I am a newly found well not so newly found
13 year old Climate Advocate and Activist!
I am also coming in to other activist areas in my life🙂🌍🌎🌏🪱🐝🦋🏳️🌈🏳️⚧️✌️✊🏿
So this app has been very helpful to me in so many different ways it is made me feel strong and informed and it’s an amazing place/app to start and get more informed and then branch out.
Another thing that is so wonderful about this app is it there are so many wonderful articles that I have read that are amazingly really informational and great suggestions I do love that aspect of the app almost more than some of the others.💜
One of the things that does bother me though is that there is not more specific place filters for instants I live near North Carolina and more specifically in the Virginia area I cannot find many things that are actually in my area which is kind of hard for me I do have places in my area that I’ve already found but it would be nice to be able to find more.
I love what you were doing with it and the amount of time that you take into this but I would love to see some improvement and some range in the more specific places allow in the filters.
Thank you so much for hearing me out and have a lovely day.💜💙💚💛🧡❤️💖
thank you Emma Watson
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