H&M - we love fashion 4+


Designed for iPad

    • Free



Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

What’s New

Version 24.7.0

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.8 out of 5
176.2K Ratings

176.2K Ratings

shawty.fineee ,


I don’t usually write reviews but I had too on this one. The app is good for finding clothings you like that may not be in the actual store (yet)!
But the app it’s self is a disaster. Sometimes when I click “LIKE” on something, it doesn’t even “LIKE” it & doesn’t pop out on my “LIKE SECTION”. I just said to myself that it was mineral issue. (Things got worse).
I would have a lot of things I wanted to buy, but didn’t have the money at the moment. So I would just put them in my cart/bag and return to it later. On this app, I can’t do that. You may be asking why & it’s because, when ever you put something on your cart, it will literally disappear in a matter of 2 days. (I would open the app and go straight to my bag/cart. & it would say that it was empty but I just filled it like a day ago).
I tried signing in because I thought it would start saving, but still had the same issue. & to even make the topic worse, when I view something on my cart and go back to view others; it would take minutes to load. & after that, it would start at the top of the cart again (how annoying is that when you have a lot of things).

I have a lot of things I want to buy but don’t want to go to the actual store

Disney 100th ,

Disney 100th disappointment

On July 20th I tried purchasing two of the Disney jackets and two over sized sweaters. Both in an extra large and a large. However, the my order wasn’t going through. I tried multiple times and still was running into complications. I checked my bank account and turns out I was charged multiple times. Just a little over $1300 was taken out. Although I did get refunded my money I still wanted to the items and still was lingering in my cart. Still running into problems with the purchase I was told by customer service that it wasn’t just me and that I.T. is working on it. Also told as long as it’s in my cart it’s saved. When finally able to purchase the items I went to check out just to find out that one of the jackets no longer has one of the size. Settling for both large sizes for the jackets I still went with the purchase. It was marked as delivered on Tuesday but only for three of the items which were too large jackets at one extra large sweater. The other large sweater was showing that it was being processed in the warehouse. But I still haven’t received anything. Then Thursday morning I noticed that it was marked that all items were delivered. I called customer service about all of this and was told an investigation was going to be open and looked into. This is a major concern for me seeing the items I purchased is limited and feels like I would not be getting my items that I paid for.

Goku4321 ,

Needs better accessibility and compatibility with voiceover

So while I love the store and the clothes they have the app is kind of a mess. It’s all right enough if you have good enough vision but when you are very visually impaired or a limited site and use voiceover on your phone the app is basically useless. As well as even before I became visually impaired and did not require voiceover to work my phone I still have some trouble is using the app because although you can favorite clothes they will eventually just disappear from your favorites and then you have to find them again or sometimes hope they still have them at all. As I recently was wanting to buy some clothes and was just going to use the app due to the virus I thought would be easier but I soon discovered that the app does not work with voiceover as I can only read approximately maybe five or more things and it’s only an estimated guess of what it is I thought maybe I’d get by by just going to my favorites and just clicking on the first few things on my favorites list was completely empty. So while the app is manageable enough so long as you have a good enough vision and don’t use voiceover on your phone I definitely would not recommend it to anyone who is visually impaired or with limited site and requires voiceover on to work their phone please fix this and then maybe the apple be better.

App Privacy

The developer, H&M, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


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