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"With regular use of The Habit Factor®, you can develop any habit necessary to achieve any goal you set for yourself." ~Brian Tracy (Personal Development Legend and productivity expert)

The Habit Factor® revolutionized the productivity & self-help marketplaces with its simplified goal achievement method (introduced in 2009) and it's the only app backed by an Int'l bestselling book featuring the same name.

As seen In: TEDx, NY Times | C|Net | Mashable.com | Lifehacker.com | Lifehack.org | KUSP.org | US News & World Report | Southwest Airlines, Spirit Magazine | dozens of other top productivity blogs!

The Habit Factor® is the professional's choice for positive behavior change and habit development. There’s a reason top coaches, consultants, trainers, Professional athletes, Olympians, PhD’s and the very best learning institutions world-wide have adopted and recommend The Habit Factor®.

Learn The Habit Factor's method for goal achievement and how to use Habit Alignment Technology™ to achieve your most important goals faster than you ever thought possible!

Frustrated by all the copycat Habit Trackers?
• The ONLY app to feature Habit Alignment Technology™
• NO EMAIL Acct or LOGIN required like many habit apps!
• ADD a PHOTO! Most habit apps can't!
• No annoying mobile ads!
• The Habit Factor® is praised by top coaches, trainers & PhD's internationally!
• As one reviewer put it, "The only goals & habits app actually designed for Adults!"

"Great work on The Habit Factor®! It's all about habits. Good ones or bad ones, they make a huge impact!" ~Roz Savage Ocean Rower, Eco Activist, Author, Speaker

- Streaks Charting!
- Simple, elegant and clean user interface (designed for iPhone not web)
- Motivate! write WHY you wish to develop the habit or goal
- ALIGN! Habit Alignment Technology™ Aligns your habits with goals to achieve goals more quickly
- Custom Tracking Periods; week, month, custom or none.
- Select target days for habits
- BALANCE! Color code habits with key wellness categories; Mind, Body, Spirit and Social
- Daily Tracking Notes!
- Sort/Prioritize Habits and Goals
- Chart habit or goal data
- Too many to list!!

Get the most out of the app, Subscribe to the top-ranked, "Habits 2 Goals" podcast and visit the blog at thehabitfactor.com


What’s New

Version 3.1.5

-General updates/minor bug fixes

Ratings and Reviews

4.0 out of 5
5 Ratings

5 Ratings

Ally2525 ,

Great for its time... but needing an update.

If you don't have a mail account set up, there is a popup every. single. time. you. open. the. app.... It's quite annoying. Also, entering text into the "Why?" section of a goal can sometimes lose all my typing! One miss tap and poof, your long reason is blank.... very annoying.

Other than those issues, this app was well thought out and quite functional. For building a new routine or breaking old habits, this app can be quite helpful.

I have always thought that having a concrete, tangible goal paired with approprate habits or "micro tasks" would be the best possible productivity app.... This app does have the top-level goals and sub-level habits, but there is no distinctive micro-task. This would be great for big goals that have steps but are not necessarily habit based... For example, a goal could be "buy a house", with habits/tasks such as "make a future budget", "inquire about financing", "call a real estate agent", etc. The next task could activate the day after the previous task is marked as completed.

Jack Madomo ,

Best Goal App I’ve Found

I’ve tried many goal tracking apps and I always come back to Habit Factor. My main criteria for rating an app is: does it do what it’s supposed to do without a lot of fuss and irrelevant bells a and whistles? This one does.

JaySauce ,

I Own Every Goal App; This 1 thing; misleading

Update: Wow! Equilibrium has been hard at work! Thanks, I'd write a review, but it'd be just reiterating the beautiful points on the app description. As long as your goal app is fun to use, and you can focus, you can't do much better than that. Thanks Equil-Ent!

Sep. 09: I maybe jumping the gun, but v1.5 which seems to address my previous issues isn't on the app store yet.. I added a star for good luck.

Aug. 09: Until this app can mark a badge for items due for that day only, this is a three star app. I suggest touch Goal, for that. What this app does better than touch goal is make it attractive to track goals. Touch Goal is more functional. These are great competitors, but Touch Goal is the Flagship app, an example would be a Bomber (Touch Goal) vs. a Fighter Plane( Habit Factor). The Bomber will get the job done, but what's the fun in that? The Fighter plane is fun to fly, fast, but needs more precision. Without the added functionality of being able to set in the badge the items due for the day, Habit Factor is like a Fighter Plane without any missiles. You can get by, maybe, but eventually you're gonna want to ditch the app.

Please release a Habit Factor Pro if you need motivation to purchase to develop this app, it's beautiful and fun, but it has a fatal flaw.


Equilibrium Enterprises, Inc
39 MB

Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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