Happiest Baby, makers of SNOO 4+

We are on our second time Snoo and the app user experience has only declined over the past 4 years since our first. We have bought both Snoos used for half price and resold after - I recommend this as the Snoo is far overpriced for how little customization is offered by this app. There is no way to use the Snoo effectively without this app which continues to decline. The physical product is great but this app alone makes the asking price too high.

The most recent app update removed the ability to double tap to zoom into sleep details. Instead they added the ability to track feeds and diapers which is unintuitive and unnecessary. Many better apps like Huckleberry track those things much better, I just need the Snoo to tell me about time in bassinet and levels etc. which is almost impossible to find now. The app has to be manually opened each time to lock the Snoo from automatically turning up levels which should be available as an option but is not. Instead they send me notifications recommending I allow the Snoo to increase speed!! I want to be in charge of how I use the Snoo but it is very difficult to customize. In 4 years the app has added no improvements or increased customization and only become more convoluted and frequently disconnects from the Snoo itself. I wish the app could be as sleek as the physical product and provide me with easy customization of sound levels and motion limits if I want them.

We’re so sorry to hear that you’re disappointed with the App. We’re always working to improve the user experience and we’ll be sure to share your feedback with our team. We understand how valuable the sleep data is and we want to share that you can filter out feedings and diapers from your Log if you prefer. To view all sleep data, tap Tracker > Sleeping > All Data tab, or you can tap Zoom on the Log screen. You can quickly access the familiar Sleep Log by tapping Daily in the SNOO Dashboard. We hope that you will find the App more helpful as we continue to build out features and functionality. If you seek additional support, please submit a request at support.happiestbaby.com.

I have a Snoo and am disappointed with the new app. Put the log on the main screen, put the current sleep AND longest sleep on that same screen. And longest is defined by time in Snoo - NOT time between up-leveling. That is completely unhelpful when figuring out how long baby has been sleeping at night. How long since last feed aka - how long has she been in the snoo? Snoo is going to make you go three screens deep to find out. By making us click through multiple screens to dig for the info we want - this app was clearly not designed for sleepless frustrated parents at 3am. To find all the info I want, I have to view multiple different screens - put it all in the same place. Or make it redundant on all the screens. Its ridiculous. Also, the “zoom” feature doesn’t auto-update with live data. How hard could that be? This app should be designed with parents in mind that need fast data at a glance, and that is the opposite of what it does. Most people use the snoo for 6 months, but only track diapers, nursing, etc. for a short period of time after birth, if at all. So make the snoo part the MAIN info and focus. Also - the data takes forever to load. Never had that issue with the old app. Oh! And bring back the time stamps - we all used that! Again - critical info at a glance.

We’re sorry to hear this has been your experience and we appreciate your suggestions. Our team is always working to improve and build out App features and functionality so we deeply value your feedback. We added tracking for feedings and diaper changes based on customer feedback, but you can easily filter out that data using the filter bars at the bottom of the Log screens. To help us investigate the issues you’re experiencing with data loading, please connect with us at support.happiestbaby.com.

Disgusted that your company has decided to charge for this app and some of its most basic functions. Your product is prohibitively expensive for most people, and even those who can afford it consider it too expensive to be worth it at full price. Many people buying the Snoo full price only do so because they know (or knew) the Snoo had decent resale value or would be used with a number of kids in a family and extended family. You are not making up for secondhand sales by charging so much for the app - you are simply losing customers in this market because they now know they won't be able to ask as much for the product at resale and they can't afford to buy it otherwise (it's disgustingly expensive as it is). If sustainability truly necessitated a change, you should have gone about this more intelligently and strategically: (1) Charge a more reasonable amount for premium features (perhaps $5/month or $20 for the year); (2) only charge new customers who didn't already have an account login prior to your announcement; and (3) reduce the price of the snoo so you can sell more of them (actually bringing in new customers). Your current tactics will reduce your overall customer base, lose many previously loyal customers, and encourage legal action against you.

We’re sorry for any frustration and want to address your concerns regarding the recent changes to our business model. We recognize that SNOO is a significant investment for families and it’s always been our goal to make safer sleep more accessible. We’re working hard to connect with insurers, employers, medicaid, and other organizations to offer SNOO to families for free. In the meantime, we offer promotions and SNOO Rental for more affordable options. Over the last 8 years, numerous SNOOs have been shared or resold, often changing hands 10+ times. Tens of thousands of secondhand ownershave contacted us seeking help pairing SNOO personalized sleep consultations, product and tech support, and various other concerns. We also manage the SNOO network for secondhand users, handling data collection, storage, processing, and presentation to ensure they receive the necessary support and ensuring the highest security and privacy. The decision to introduce a subscription fee for Premium features aims to sustainably support our commitment to quality support and continuous innovation. It's important to note that all SNOO families will have access to the free version of the Happiest Baby App, which includes all the essential features you need to use SNOO, like volume settings, Motion Limiter, SNOO Alerts, Baby’s Current Status, Helpful Sleep Tips, and more. Those who wish to access additional Premium features can choose to opt-in as needed. Or, you can get all the safety and functionality benefits of SNOO without using any app at all, as it’s fully responsive (as well as manually controllable via the activity button at the foot of the bed) even while not connected to WiFi!