Farmooly: Local Farm Food
Shop Farmers Markets Near You
Free · Designed for iPad. Not verified for macOS.
Local food, all week long. Find nearby producers, order for pickup or delivery, subscribe to farm boxes, build healthier habits, and earn rewards.
Find real food from real farms — and keep your whole community fed.
Farmooly is your farmers market in your pocket. Shop fresh produce, eggs, honey, baked goods, and handcrafted products from local farmers, ranchers, and vendors — at the market, ahead of time for pickup, or delivered straight to your door.
FOR SHOPPERS & FOOD LOVERS
• Browse and pre-order from local vendors before market day
• Pre-order farm boxes and CSA-style bundles
• Earn loyalty points on every purchase — redeem at any vendor, no restrictions
• Filter by Organic, Non-GMO, Regenerative, Grassfed, Humane, and more
• Track your nutrition and health goals alongside your local food purchases
• SNAP/EBT accepted at participating vendors — the app shows you exactly which items are eligible
• Farmooly+ membership cuts service fees in half on every order
FOR FARMERS, RANCHERS & VENDORS
• Accept card payments and Apple Pay at the market
• Sell online for pickup, local delivery, or shipping
• Pre-order storefronts and Farm Box subscriptions built in
• Donate surplus inventory to local food banks directly through the app
• Track permits and licenses — expiry alerts keep you market-ready
• Farmooly Pro unlocks sales insights, direct customer messaging, dynamic end-of-day pricing, wholesale co-op tools, and more
FOR MARKET OPERATORS
• Manage vendor applications, booth assignments, and market rosters
• Market Readiness Dashboard — see who's confirmed, spot category gaps, and notify waitlisted vendors instantly when a slot opens
• Book musicians, chefs, and performers through Farmooly's Entertainment Booking feature
FOR PERFORMERS & LOCAL ACTS
• Browse open entertainment slots at farmers markets near you
• Apply for gigs and get paid directly through the app
FOR RESTAURANTS, SCHOOLS & GROCERS
• Source local food in bulk directly from nearby farms
• Build relationships with producers, not distributors
Farmooly also gives vendors and shoppers access to a growing library of farming resources, market news, nutrition guides, and local food stories — so the knowledge stays as local as the food.
Free to download. Free to start.
FARMOOLY — OUR FARMS, OUR LAND, OUR HEALTH.
more Farmooly is exactly the kind of tool small agricultural businesses need. As the owner of Artisan Farm Stand, I’ve had the chance to use the platform and provide feedback, and I’ve been impressed with how quickly Ryan responds and improves the system. His willingness to listen and adapt based on real user experience sets Farmooly apart. It’s a platform with strong potential to support and grow small farm-based businesses.
Farmooly is exactly the kind of tool small agricultural businesses need. As the owner of Artisan Farm Stand, I’ve had the chance to use the platform and provide feedback, and I’ve been impressed with how quickly Ryan responds and improves the system. His willingness to listen and adapt based on real user experience sets Farmooly apart. It’s a platform with strong potential to support and grow small farm-based businesses.
This is a great app and super user friendly. I wish more farmers would work with the founders to really get the ball rolling because I would use this frequently. I love farm to table food and would prefer this over the grocery stores any day!
This is a great app and super user friendly. I wish more farmers would work with the founders to really get the ball rolling because I would use this frequently. I love farm to table food and would prefer this over the grocery stores any day!
This app is so cool because it connects Farmers to customers and helps customers get free rewards by shopping with their local farmers! It’s a win win for everyone!
This app is so cool because it connects Farmers to customers and helps customers get free rewards by shopping with their local farmers! It’s a win win for everyone!
I’ve started using this app and it is super helpful! Love all the cool features that is has and I hope more people can see how awesome the app actually is!
I’ve started using this app and it is super helpful! Love all the cool features that is has and I hope more people can see how awesome the app actually is!
MooLa Wallet, rebuilt
• A fresh MooLa Card that shows your photo, your Farm Creds and your member level
• Add money in one tap: pick $10, $25, $50, $100 or your own amount
• Auto-Reload now works the way you'd expect: choose "when my balance drops below $10, add $25" and never run short at the market
• Everything fits on one screen, no scrolling
Scan & Pay
• Your cards fit on screen with a bigger, easier-to-scan code
• Saved cards show their logo: Visa, Mastercard, American Express, Discover and Apple Pay
• A cleaner Scan Only card for earning Farm Creds when you pay with cash
• A refreshed Apple Wallet pass
Easier everywhere
• Every pop-up banner has a clear X, and closed banners stay closed
• Tapping a payment option highlights it right away while it opens
• Tidier profile, testimonials and seasonal produce layouts
For vendors
• Faster Stripe setup with your business details filled in
• Updated fees, shown plainly in Fees & Delivery
2.1.17+53 1d ago
Shopping
• Buy again: things you've bought before that are in stock today now appear on your home screen, ready to add with one tap.
• Order again from any past order. If something has sold out, we tell you right away.
• Notify me: tap it on a sold-out item and we'll send you a notification when it's back.
• In season now: see what's being harvested near you this month, then tap to find it locally.
• Filter the market map to show only markets that accept SNAP/EBT.
• Give MooLa as a gift and share the code with anyone.
• Checkout explains problems in plain words, with a Retry button.
Farmers and makers
• Market days show whether your booth hasn't been assigned yet or just didn't load.
• A new Pre-orders tile on your dashboard.
• Long product names and labels now wrap instead of getting cut off.
Market organizers
• Reject or waitlist several applications at once, add an optional reason, and Undo if you change your mind.
• Add several booths at once. Booth numbers sort in order, so 2 comes before 10.
• The big-screen market map stays awake, and you can tap a vendor to find their booth.
• Print your season report or save it as a PDF.
• Edit and delete volunteer shifts, and see upcoming and past shifts separately.
• Invoices paid by bank transfer stay unpaid until the money actually arrives.
Musicians and performers
• Your program applications appear under Applied, and booked gigs include directions.
Wholesale buyers
• Reorder a purchase order and send it to the farm in one step.
• See volume pricing on your home screen.
• Set up your organization as a restaurant, school, grocer or food hub.
Plus dark mode fixes and clearer messages throughout the app.
2.1.15+51 5d ago
More tools for the people who run your farmers markets, and clearer rewards for everyone.
• Market operators can manage multiple markets, invite or import vendors, customize applications, plan the season, track attendance and approve requests for extra market days.
• Build booth maps, manage vendor agreements and insurance documents, and share resources, messages and announcements.
• Manage fees, invoices, payment plans and payment records—including payments collected through your own portal.
• Give staff their own logins and roles. Organize volunteer shifts, safety information, incident reports and weather alerts.
• Track SNAP and matching tokens, vendor reimbursements and reports.
• Plan events and live music, publish vendor lineups and highlights, and organize social posts.
• Track budgets, income, spending, sponsors, grants and vendor sales. Export financial, season and community impact reports, and keep contacts and deadlines in a market binder.
• Shoppers can find vendors on market maps and see upcoming market dates, events, music and amenities.
Rewards now have one name: Farm Creds. You’ll see it at checkout, on receipts and in your balance.
2.1.10+46 Oct 5
• Smoother checkout — if your MooLa balance is a little short, it now tops up automatically from your saved card so a small gap won't hold up your order.
• More reliable payments — extra safeguards behind the scenes.
• A refreshed MooLa Wallet — your balance now shows on a proper Farmooly card, right in the app.
• Vendors: connect Stripe to get paid, plus Square if you want customers to tap the reader you already use at your booth.
• Cleaner sign-in, payment setup, wallet, and vendor dashboard screens.
• General bug fixes and stability improvements.
2.1.8+44 Sep 13
Discover local food more easily with improved location-based search and market discovery. Vendors and market operators can now coordinate invitations, schedules, readiness, and promotions with new management tools. This update also includes nutrition logging improvements, smoother navigation, and reliability fixes throughout Farmooly.
2.1.1+37 Aug 20
Market operators can now invite vendors with a market-specific link or QR code. Vendors can register themselves and connect directly to the correct market for review—without operator-led setup.
This update also adds Daily Boost wellness guidance, faster voice health logging, and performance and reliability improvements throughout.
2.1.0+36 Aug 11
Local food, all week long.
• Discover pickup, delivery, shipping, preorder, and CSA options from nearby producers—not just weekend markets.
• Follow favorite farms and kitchens to see new products, announcements, and recipes.
• Browse and share neighborhood recipes.
• Send participating vendors custom requests for made-to-order items.
• Connect local-food shopping with wellness habits and Farmooly reward points.
• Enjoy faster sign-in and signup, improved vendor browsing, better dismiss controls, complete text labels, and additional performance and reliability improvements.
2.0.34 Aug 2
• Share Farmooly — a new one-tap share in the menu and on your home screen to invite friends, family, and neighbors. Your referral code rides along, so you both earn MooLa credits!
• Farmooly Tasty — our flavor-first quality mark now shows right on farm profiles, so it's easier to spot food grown for taste, not shelf life.
• Farmers: booth fees can now be paid securely online — no more typing card numbers into forms.
• Selling wholesale? Buyers can now order straight from your product catalog, and your wholesale pricing applies automatically.
• Listing a product? Tap "Suggest a category" and we'll sort it for you.
• Meal plans now build real recipes and a real shopping list — and you can share receipts with a tap.
• A cleaner farm directory, a tidier home screen, and a bushel of bug fixes.
2.0.33 Jul 27
Improved signup to encourage adding products and photos to vendor listings.
2.0.32 Jul 26
Howdy, neighbor! This update is all about sharing the local-food love:
• Share Farmooly — a new one-tap share in the menu and on your home screen to invite friends, family, and neighbors. Your referral code rides along, so you both earn MooLa credits!
• Farmooly Tasty — our flavor-first quality mark now shows right on farm profiles, so it's easier to spot food grown for taste, not shelf life.
• Farmers: booth fees can now be paid securely online — no more typing card numbers into forms.
• Selling wholesale? Buyers can now order straight from your product catalog, and your wholesale pricing applies automatically.
• Listing a product? Tap "Suggest a category" and we'll sort it for you.
• Meal plans now build real recipes and a real shopping list — and you can share receipts with a tap.
• A cleaner farm directory, a tidier home screen, and a bushel of bug fixes.
Thanks for supporting local farms — every order keeps a neighbor farming.
2.0.31 Jul 19
Fresh from the farm — here's what's new:
• Smoother checkout, now with PayPal. Paying for your local goods is faster and simpler than ever.
• A beautiful new welcome. We redesigned sign-in and sign-up (and added Facebook login) so getting started takes seconds.
• Never miss a market. Get a friendly heads-up on your phone when you're near a local farmers market.
• See who's there. Tap any market on the map to see which farmers and vendors are set up that day.
• MooLa in your wallet. Add your MooLa pass to Apple Wallet for one-tap access at the booth.
• Clearer, honest pricing. We made fees easier to understand — no surprises at checkout.
• Big improvements for vendors. A completely rebuilt inbound-orders screen makes managing customer orders faster and easier.
Plus speed, security, and reliability improvements throughout.
Thanks for supporting local farms. Keep it fresh!
2.0.30 Jul 17
We've been busy making Farmooly smoother for everyone at the market:
• Faster sign-up — streamlined registration so you can start shopping or
selling in seconds, with clearer role selection.
• Smoother checkout — a cleaner, quicker path to pay.
• For farmers & vendors — refreshed dashboard, easier product uploads,
and better market-day tools.
• For schools, restaurants & institutions — an overhauled experience for
ordering and paying for local food in bulk.
• Refreshed MooLa rewards, plus Apple Wallet & Google Wallet passes.
• Lots of speed, polish, and security improvements under the hood.
Ideas or questions? Email info@farmooly.com — we read every note.
2.0.29 Jul 13
Getting local food just got easier:
• Faster sign-up — Fewer steps to create your account and start shopping or selling, with no email-verification roadblock before you can look around.
• Vendors on the market map — Tap a farmers-market pin to see which vendors are there and plan your visit.
• Live pickup updates — Follow your pre-order right on your Lock Screen and Dynamic Island — see when it's being prepared and when it's ready, with your pickup code front and center. (iPhone, iOS 16.2+)
• Refreshed MooLa card — A cleaner look and smoother rewards.
• Smoother and safer — Security upgrades and a lighter, less-cluttered experience throughout.
Thank you for supporting local farms and makers. Have feedback? We'd love to hear it.
2.0.28 Jul 7
This release focuses on a smoother experience for everyone — shoppers, vendors, and market operators.
For Shoppers
Cleaner home screen — promotional nudges now show one at a time instead of stacking, so you can see your local vendors right away
New shopping preferences questionnaire to help us surface products and recipes you'll love
For Vendors
A gentle reminder to add your business photo if you haven't yet — vendors with photos get 3× more clicks
Vendor setup flow now gives a clearer warning when your logo is missing before you exit
Improved navigation menu text so items never get clipped or cut off
For Market Operators
Major overhaul of the operator dashboard with expanded tools and a more organized layout
Registration & Onboarding
Redesigned role selection screen with a cleaner look and clearer choices
Streamlined signup flows for vendors, performers, and marketplace operators
Updated onboarding slides
Institutional Users
Rebuilt institutional details and dashboard screens with a simpler, more consistent design
2.0.27 Jun 22
Cleaned up interface. Streamlined roll selection and Registration for all roles, including vendors and customers.
2.0.26 Jun 12
Sign-up is now faster for everyone. Customers, vendors, performers, institutions, and market operators can all sign up in one tap with Google or Apple — no method picker screen, no extra steps.
We also trimmed the sign-up forms: customer registration no longer asks for a profile photo or SMS preferences upfront — just the essentials to get you shopping local.
A few small fixes too: resolved a layout overflow on the Library screen on newer iPhones, fixed a truncated title in the market organizer screen, and corrected a clipped text issue on vendor product listings.
2.0.25 Jun 8
What's New:
Never miss a pickup. When a farm you follow opens a mid-week pickup
window, you'll get a notification before the cutoff so you can grab
fresh produce all week — not just on Saturday.
Lightning deals push straight to you. When a favorite vendor runs a
flash sale or BOGO, you'll see it within seconds.
Vendors can re-invite recent buyers. Bought from a farm but forgot
to follow? They can still let you know about new pickups for up to
90 days.
Smarter sales tax. Per-item rates by category and accurate
state-by-state. Vendors have a new Sales Tax screen in their
dashboard where they can configure rates for the states where
they operate.
Polish and fixes: cleaner menu labels and toolbar layout on iPhone 17,
plus a handful of behind-the-scenes improvements.
2.0.23 Jun 1
Updated UI in multiple places throughout the app. Updated pricing model. Improved options for wholesale B2B business.
2.0.22 May 25
• Fresh new look — a redesigned app icon and a cleaner, warmer feel throughout.
• Redesigned vendor browsing — vendor cards now show larger photos and are easier to scan.
• Fixed a freeze that could occur on the Farmer Exchange screen.
• Markets you add now appear when choosing where your business sells.
• Simpler checkout — fees are now shown as one clear "Service Fee."
• Performance improvements and bug fixes.
2.0.21 May 23
Redesign of the vendor selection screen and food categories. Altered pricing model that will sustain Farmooly far into the future! Total new health section that combines local food and nutrition with one’s holistic health, including plans which will help you physically thrive. Let us know what you think of some of the design changes!
2.0.20 May 18
We've been busy down on the farm! Here's what's fresh:
Health & Nutrition Hub
Snap or scan food to instantly log your daily macros — no manual entry needed
Track calories, protein, carbs, and fats with a beautiful visual dashboard
Set nutrition goals and get a celebration when you hit them
Add progress photos with weight and measurements to track your journey over time
Food Library: save your favorite foods and remove ones you no longer want
Fixed: food items no longer get added twice when selecting from the search dialog
Choose quantities when adding food (e.g. "2 eggs") for accurate logging
Farm Creds & Moo-La
Farm Creds and Moo-La card icons now live right in the top app bar for quick access
Improved "Load & Earn 2× Points" button spacing
Clearer "Auto-applied at checkout" indicator replaces the hard-to-see button
Streak now shows both daily and weekly consistency — because farmers market shopping is a weekly thing!
Shopping & Cart
Cart badge on the bottom nav shows your live item count at a glance
Cart icon color restored to match app theme
Vendor Discovery
Liked vendors now instantly rise to the top of the vendor list
Birthday Celebrations
Customers get a fun birthday greeting on their special day — complete with 5× points and nearby vendor freebies!
Privacy & Terms
Added Health & Wellness Disclaimer: Farmooly is a resource for your health journey, not a medical provider — always consult a qualified professional
Bug Fixes & Polish
Menu reorganized: Health & Nutrition is customer-only; Library, Blog, and Trivia moved to a Community section for all users
Various performance and UI improvements
2.0.19 May 7
What's New in This Version
We've been busy in the fields — here's what's fresh:
For Shoppers
Moo-La is now front and center. Your Farmooly Moo-La card balance has its own card in the Points screen, making it easy to load up and see exactly what you have to spend. Farm Creds (your loyalty points) are clearly separate — earn them below, redeem for discounts.
Farm Nutrition Insights. Tap "Farm Nutrition" in the Health + Wellness section to see how your local food purchases stack up nutritionally — calories, protein, fiber, vitamin C, and potassium — broken down by vendor and category. A fun, directional look at the good stuff you're eating.
Star ratings on vendor cards. See a vendor's aggregate rating right on their listing card before you even tap in.
For Vendors
Revenue at a glance. Your dashboard now shows a 4-week revenue sparkline the moment you open it — no need to dig into Sales Insights to see your trend.
Harvest date & season availability. When adding a product, you can now log its harvest date and tag it as Spring, Summer, Fall, Winter, or Year-Round. Helps shoppers find what's in season.
First-product nudge. New vendors are now taken straight to the Add Item tab when they haven't listed anything yet, making it faster to get your first product live.
For Market Operators
Vendor Performance Scorecards. Each vendor in your Roster now shows their star rating, 30-day order count, and 30-day revenue inline — so you can spot your top performers at a glance.
Settlement Tab. A new financial tab shows your market's gross merchandise value, platform fees, and per-vendor payout estimates for the last 7, 30, or 90 days — ready when it's time to reconcile.
Admin GMV Dashboard. A new Analytics tab in the Admin Console tracks platform-wide revenue, order volume, active vendors and customers, average order value, and a 6-month revenue chart.
Bug Fixes & Polish
Fixed a rare issue where multiple order notifications could appear from the orders screen.
Various performance improvements and UI refinements across the app.
2.0.18 May 4
Fixes an issue that led to multiple order notifications. Added regenerative agriculture resources.
2.0.17 Apr 27
Improved vendor screen for checking out customers. Revised role selection screen update. Other modifications to make your local shopping so much more enjoyable.
2.0.16 Apr 26
Another big update. A redesign of vendor home page - hope you like a bit more modern farm-y feel! Also new points page for tracking newly named Farm Creds as points. Improved tracking of orders. Other tidbits of user experience goodies throughout.
2.0.14 Apr 13
MooLa Wallet, rebuilt
• A fresh MooLa Card that shows your photo, your Farm Creds and your member level
• Add money in one tap: pick $10, $25, $50, $100 or your own amount
• Auto-Reload now works the way you'd expect: choose "when my balance drops below $10, add $25" and never run short at the market
• Everything fits on one screen, no scrolling
Scan & Pay
• Your cards fit on screen with a bigger, easier-to-scan code
• Saved cards show their logo: Visa, Mastercard, American Express, Discover and Apple Pay
• A cleaner Scan Only card for earning Farm Creds when you pay with cash
• A refreshed Apple Wallet pass
Easier everywhere
• Every pop-up banner has a clear X, and closed banners stay closed
• Tapping a payment option highlights it right away while it opens
• Tidier profile, testimonials and seasonal produce layouts
For vendors
• Faster Stripe setup with your business details filled in
• Updated fees, shown plainly in Fees & Delivery
more Version 2.1.17+53 1d ago
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