eff.today

everything feels like a lot.

Free · In‑App Purchases · Designed for iPad. Not verified for macOS.

Private check-ins that don’t watch you. No identity. No tracking. Just space to be real and never have to tell a soul. Everything feels… funny. Or fine. Or a little too much. eff.today is your private, anonymous space to build emotional resilience without pressure, performance, or surveillance. No accounts. No prompts that judge. No streaks to keep. Just a structured journaling flow, a “burn or save” decision, and an optional AI reflection layer (unlocked only after emotional breadth is shown). FEATURES • 3-Gate Flow: Start with how you feel (funny or fine), then add context (social vs. responsibility) and focus (me vs. them). This helps name what’s hard to name. • Burn or Save Rituals - After journaling, choose: burn it forever or save it for pattern insight. No back-end copy. Burn means gone. For real. • Crisis-Safe by Design - Local keyword detection offers support if needed, without ever storing or sending your words. Privacy is structural, not promised. • AI Reflection (AIme) - Unlock emotionally intelligent conversations once you complete all 8 mood-context-focus paths. AIme is trained in real frameworks (CBT, DBT, and more) but never diagnoses or solves. It listens, mirrors, and reflects without tracking you. • Anonymous Analytics - See your own emotional patterns. All fully anonymous. No identity. No history. Just meaningful movement. • Expanded Mood Vocabulary - Unlock the “10 F’s” mood system (fine, funny, feral, frustrated, and more) through session depth, not tricks or streaks. PRIVACY THAT’S PATENTED eff.today is built on a patent-pending architecture of symbolic journaling, user-controlled data permanence, and anonymous macro-level insights. It’s the first digital resilience platform where your thoughts are yours - technically, legally, and ethically. WHO IT’S FOR • People who don’t trust traditional wellness apps • Adults, Teens and anyone who just need to process • Schools, healthcare systems, and organizations looking to support without surveilling WHAT MAKES EFF.TODAY DIFFERENT • No identity required • No tracking or user profiles • Burn-based deletion architecture • Crisis support without override • Emotional intelligence without performance pressure • Infrastructure: built for utility, not virality Want to go deeper? Visit eff.today/howto to explore the story, the science, and the SDK powering privacy-first emotional resilience infrastructure

Ratings & Reviews

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The developer, Kenneth Howe, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Not Collected

    The developer does not collect any data from this app.

    Privacy practices may vary, for example, based on the features you use or your age. Learn More

    Accessibility

    The developer has not yet indicated which accessibility features this app supports. Learn More

    Information

    Seller
    eff.today inc.
    Size
    2.4 MB
    Category
    Health & Fitness
    Compatibility
    Requires iOS 17.0 or later.
    • iPhone
      Requires iOS 17.0 or later.
    • iPad
      Requires iPadOS 17.0 or later.
    • Mac
      Requires macOS 14.0 or later and a Mac with Apple M1 chip or later.
    • Apple Vision
      Requires visionOS 1.0 or later.
    Age Rating
    13+
    In-App Purchases
    Yes
    • AIme Access - Lifetime $169.99
    • AIme Access - 12 Months $99.99
    • AIme Access - 6 Months $49.99
    • AIme Access - 1 Month $9.99
    • Learn More
    Copyright
    © eff.today inc.
  • Developer Website
  • Privacy Policy

    • More by Kenneth Howe

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