Purpose Collective World is such an inspiring way to discover brands and products that feel meaningful. So many independent brands, artisans and creators that I had not heard of and who are focused on things that matter to me like ethical production and sourcing, transparency etc. I also love discovering the things that the community is sharing because I know they’re not being paid to do so, so it feels truly authentic. I don’t need to ask myself ‘is this person sharing because they’re getting paid to?’ I just know they’re sharing because they really care about the same things I do. I want to put my support behind the good guys.

PCW is fulfilling an incredibly important mission. As a consumer, I’m tired of feeling like algorithms are constantly pushing products on me or wondering whether social media recommendations are genuine or just driven by commissions. PCW offers a refreshing alternative by creating an authentic discovery experience. Instead of endless scrolling and trying to figure out what’s an ad, PCW helps users find products and recommendations they can actually trust. It’s a much more transparent and enjoyable way to discover new things.

In a world where everything seems to be driven by algorithms and AI, Purpose Collective is a beacon of light. You can discover brands you have never seen before with ethos that allow you to shop guilt free. From vintage collectors to natural skincare, the app has it all and I also love the interactive portion of the app.