Mora is a no-buy and no-spend challenge app.
Pick a challenge, check in each day and watch your no-buy days add up. When you want something anyway, you don't have to say no on the spot. You pause it and decide later.
There's no bank connection and no budget to set up, and buying the thing is always a valid outcome.
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CHALLENGES
Choose a reset week, a no-spend month, a low-buy month, a no-fashion season or a no-buy year. Each challenge shows its rule before you start, and you can stop any time. Food, household refills, bills and gifts for other people never count as purchases.
Check in once a day with how it felt, from no pull at all to a day you bought something. Every day goes in the grid like any other. If you forget one, a rest day covers it.
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MINDFUL PAUSE
For the moment the pull arrives. Start a ten-minute pause and breathe with the circle, four seconds in and four seconds out. It keeps running when you lock your phone. If the pull is still there at the end, you can give it a longer pause.
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DECISIONS
Log the thing you want with its price, where you saw it and a private note about what's pulling you in. Then set a pause for as long as you choose, from a day to several months.
When the pause ends, Mora asks what you decided: skipped, purchased, or found an alternative. Every answer is a fine one.
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MORA SHIELD
A lot of wants begin in a feed. Mora Shield shows a full-screen pause before Instagram, TikTok or Pinterest opens, so there's a beat between the reflex and the scroll. "Open anyway" is always available, and Shield never touches shops, checkouts or payments.
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CLARITY
See what you kept during your challenge and since you started Mora. Only decisions where you skipped the item or found an alternative count towards the total, so the number stays honest.
Clarity also shows how each weekday feels, so you can see which days are hardest, and where your wants come from, by category and by source. It might be Instagram, a marketing email or an evening of just browsing.
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WIDGETS AND LIVE ACTIVITY
New widgets let you check in from your Home Screen, keep your challenge in view or start a mindful pause in one tap. The mindful pause runs as a Live Activity, so the countdown stays on your Lock Screen.
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Mora is for anyone doing a no-buy year, a no-spend month, a low-buy or a shopping detox, and for anyone tired of impulse buys they no longer want two weeks later.
I'm Julie. I worked in ad tech before building Mora on my own, so I know how carefully the urge to buy is engineered. I build apps made by women, for women, and Mora is the first.
Questions or feedback? support@julietonna.fr
Privacy policy: https://getmora.app/privacy-policy/
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
first impression: solid app that does what it claims to in a very simple manner. Clean interface and easy to navigate. Kind of feels like it’s built by the Claude AI with the minimalistic style choices it has. A bug I found: after adding new “where did you see it” options and selecting one of those for a new decision, all the active pauses will default to the “just browsing” option despite having not selected a custom option.
Developer Response
Hello and first of all, thank you! this is the very first review Mora has ever received, so it genuinely means a lot. And i'm going to be honest, yes, it was vibe-coded. That was the only way I could ship an app without spending all my savings.Regarding the bug, I will fix it in the next update. Thanks for being specific enough to make it easy to diagnose, that kind of feedback is exactly what helps the app to get better!Best,Julie
biggest update yet - start a no-buy or low-buy challenge, follow your progress, get more insights, give yourself a mindful pause, new cute widgets and live activity. design has been improved, and bugs fixed. hope you like it as much as i do, xxx Julie
Version 3.0.1
The developer, Julie Tonna, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Contact Info
User Content
Identifiers
Usage Data
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Seller
Julie Tonna
Size
19.1 MB
Category
Lifestyle
Compatibility
Requires iOS 18.0 or later.
iPhone Requires iOS 18.0 or later.
iPad Requires iPadOS 18.0 or later.
Mac Requires macOS 15.0 or later and a Mac with Apple M1 chip or later.