Rosé: Invest & Budget for Her
Smart Money for Bold Women
Only for iPhone
Free · In‑App Purchases · Designed for iPhone. Not verified for macOS.
Budget. Invest. Glow up. All in one app — built for her.
Rosé Financial is the women-first money app that connects your budget, credit, and investing tools in one place. No spreadsheets. No finance bro lectures. Just the next move.
Rosé Financial is an all-in-one money app designed for women who want to understand spending, build smarter habits, and learn about investing in plain English.
Smart Budgeting: Connect accounts, categorize spending, review recurring charges, and see where your money goes.
Stock Research & Analysis: Explore Rosé Radar, DCF fair value estimates, moat ratings, dividend data, and educational stock research tools.
Credit Hub: Credit education and card recommendations matched to your selected range. No score calculation — just guidance and tips tailored to where you're at.
Rosé Reads: Curated financial content covering careers, investing basics, budgeting tips, and lifestyle finance.
Ask Rosé AI: Chat with an AI assistant for educational money guidance in plain English.
Rosé Financial is not a registered investment advisor. Stock analysis is for educational purposes only.
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
more Finally an app made for someone with zero knowledge. Made easy even including lessons and lifestyle! Definitely a financial app of its own kind.
Finally an app made for someone with zero knowledge. Made easy even including lessons and lifestyle! Definitely a financial app of its own kind.
My Cards is here - a new home to see the cards you own, build smarter card habits, and understand how credit really works, all in plain English. We also made bank-linking messages clearer and smoothed out onboarding.
1.6.1 Sep 2
She remembers now. Ask Rosé anything and she'll actually recall your goals and worries from past conversations.
Plus:
• Follow curated pies with paper money and see how you'd have done
• Play The Read — a daily prediction game on real stocks
• Swipe your next credit card (Tinder-style)
• Get a Weekly Money Glow-Up recap every Sunday
• Founder's Choice — Lauren's weekly pick with full research
All free. All yours.
1.6.0 Jul 3
Credit Hub got way better. New credit-building roadmap shows your next steps. New utilization calculator helps you stay in the healthy range. Card recommendations now have a clearer apply-now flow. Plus more daily tips and a more reliable Rose Radar search.
1.5.14 Jun 19
Smoother account funding: when you need to finish setting up or fund your brokerage account, we now hand off to Safari for a faster, more reliable experience. Plus: clearer status messaging when your Alpaca account is still being verified, so you know exactly where you stand.
1.5.13 Jun 18
Cleaner invest experience: brokerage transfers are no longer surfaced on the Invest tab. Pies and Auto-invest are now the primary way to start investing — curated portfolios built around what matters to you, with one-tap recurring buys. Plus: server-side improvements to subscription handling, longer free trial, and bug fixes.
1.5.12 Jun 16
Cleaner Radar tab — brokerage actions now live in the Invest tab where you'd expect them. Plus a few small polish fixes.
1.5.11 Jun 14
- Fixed a Cloudflare verification loop that was sticking the Alpaca signup, deposit, and transfer screens on 'Verifying...' forever. The handoff now sails through.
- Tapping Invest on a Rose Pie (or Buy on a stock) now tells you up front when your brokerage isn't connected, with a one-tap path to connect Alpaca instead of a silent failure.
- General polish.
1.5.10 Jun 12
What's new in 1.5.8:
- Fixed a rare crash in Your Pies when partial pricing data loaded.
- Forecast chart no longer breaks when milestones are not yet computed.
- Budget setup screens are scrollable so the Create Budget button is reachable on every phone.
- Investing tab now shows gain/loss + market value per pie.
- Transfer screen points at the Alpaca-endorsed ACATS flow.
- Keyboard handling polish across Budget, Goals, Security, and Investing screens.
1.5.9 Jun 10
What's new in 1.5.8:
- Fixed a rare crash in Your Pies when partial pricing data loaded.
- Forecast chart no longer breaks when milestones are not yet computed.
- Budget setup screens are scrollable so the Create Budget button is reachable on every phone.
- Investing tab now shows gain/loss + market value per pie.
- Transfer screen points at the Alpaca-endorsed ACATS flow.
- Keyboard handling polish across Budget, Goals, Security, and Investing screens.
1.5.8 Jun 9
Keyboard fix: tap anywhere outside a search box to dismiss the keyboard.
- Rosé Radar, Lifestyle, Learn, and Auto-Invest tabs now play nicely with the keyboard
- Search bars no longer leave the keyboard stuck on screen
- Small polish across the app
1.5.7 Jun 7
v1.5.5:
- Investing: simplified the brokerage entry point. One Connect button now handles signing in or creating an Alpaca account.
- New: Add cash from your bank to start investing. Tap "Add cash from your bank" on the Invest tab, sign in to Alpaca, link your bank once, and deposit any amount. ACH typically settles in 1–3 business days.
- Auto-invest: pick which day of the week (or day of the month) your scheduled buy runs. Reminds you to fund your account before scheduling.
- Fixed a hang during Alpaca account setup where the identity-verification step could spin forever.
- Fixed: invest sheets now show a close button and let you scroll, so you can always exit. Buying a plan no longer errors with "No brokerage account found" after you connect via OAuth.
- Fixed an issue where Rosé Club members could see a paywall message when opening certain tools. Subscription status now loads correctly on every launch.
1.5.5 Jun 5
v1.5.3 fixes:
- Auto-invest setup sheet: keyboard could trap the dollar input. Added a clear close button and made the sheet scrollable.
- Connecting Alpaca: we now pre-fill your name and email and skip the W-8 (non-US) tax form for US users. Smoother account opening.
- Transfer your portfolio: now checks for an Alpaca account first, and walks you through setup if you don't have one yet.
1.5.3 Jun 4
v1.5.2 polish:
- Higher-contrast text in light mode for easier reading (WCAG AA).
- Dividends › History now shows your year-to-date and all-time income totals + payment count, with the date of your most recent dividend payment.
1.5.2 Jun 3
Rosé Club is here
- Premium subscription tier with full access to all features
- Monthly ($9.99) and Yearly ($79.99) plans available
- All existing functionality remains included for launch users
Bug fixes and stability improvements.
1.5.1 Jun 3
v1.5.0 — Rosé Club is here.
- Subscribe to Rosé Club for full Rosé Radar picks, investment execution, dividend tracking, DCF valuations, Smart Money, Credit Hub, and Rosé Cellar gamification.
- Streamlined Alpaca brokerage transfer flow — one form, no duplicates.
- Cleaner Invest tab — separate paths for opening a new brokerage account vs connecting an existing Alpaca account.
- Bug fixes and polish across Credit Hub, Help Center, and Quick Start.
1.5.0 May 30
New:
- Transfer your portfolio in. Move existing stocks from Robinhood, Fidelity, Schwab, M1 and more into your Alpaca account, right from inside Rose. Walks you through the details and signs you into Alpaca to finalize the ACATS transfer. Settles in 5-7 business days.
Fixes:
- Restored the Robinhood-style Invest tab with Pies, Stocks, and My Portfolio sub-tabs.
- Stock detail now shows Fair Value alongside Current Price.
- Tapping a stock in search opens the details page (no longer skips to Buy).
- Asset Calculator no longer shows NaN or Infinity when income is unknown.
- Trending picks show Fair Value and upside on every card.
- Backend fix for stocks like TSLA where volume came back as a fractional number.
Thanks for the feedback! :rose:
1.4.2 May 29
Fixes:
- Restored the Robinhood-style Invest tab layout with Pies, Stocks, and My Portfolio sub-tabs.
- Stock detail now shows Fair Value alongside Current Price in the DCF Analysis card.
- Tapping a stock in search opens the details page (no longer skips to Buy).
- Asset Calculator no longer shows NaN or Infinity when income is unknown.
- Trending picks now display Fair Value and upside on every card.
- Buy/Sell action bar polish on stock detail.
- Backend fix for stocks like TSLA whose volume came back as a fractional number from our data provider.
Thanks for the feedback! :rose:
1.4.1 May 28
Zone-aware investing.
- New Action Tip card on every stock detail page shows the Buy, Hold, Trim, or Sell zone based on price vs DCF fair value, with personalized guidance for stocks you own.
- Fair Value and DCF upside now visible on every Trending stock card in the Invest tab.
- My Portfolio rows show each holding zone at a glance.
- Pies in the Invest tab show a health badge so you can spot pies with overvalued holdings.
- Rose Radar now sorts Buy and Accumulate zone picks to the top.
- Auto-Invest Zone Guard pauses recurring buys when a stock is overvalued, with a Skipped Cash card and one tap override.
- Connect a brokerage or transfer in from Robinhood, Fidelity, or Schwab right from the Invest tab.
- Search results now open stock details first instead of going straight to Buy.
Guidance, not financial advice.
1.4.0 May 27
Build 141 — Robinhood-style Invest tab + technical indicators
Invest tab redesign:
- Three sub-tabs: Pies, Stocks, My Portfolio
- Build your own pie (3 to 10 tickers, custom allocation)
- Search any stock, trending grid, tap to buy
Stock detail upgrades:
- Drag-to-inspect price chart with crosshair
- New Technical Indicators section: RSI(14) and MACD(12,26,9)
- Better market cap data on more tickers
Alpaca connection:
- OAuth now opens in-app (no more Safari handoff)
Polish:
- Asset Calculator no longer shows 'Infinity%' when income is 0
- Order placement now surfaces real backend errors
- Bottom Buy/Sell bar no longer bleeds through scrolled content
1.3.1 May 26
v1.3.0 brings investing to Rosé Financial:
- Connect your brokerage via Alpaca Connect (FINRA/SIPC member)
- Buy and sell US stocks and fractional shares
- Build a Pie: create custom multi-stock portfolios
- Recurring buys and round-up automation
- Dividend tracker with payout history and 90-day calendar
- Rosé's Picks: curated portfolio plans
- Stock search for any US equity
Investing involves risk including loss of principal.
1.3.0 May 25
- Reverted iOS purchase flow to the included-access mode previously approved
- Build-your-own pies for hand-picked investing
- Quick Buy any stock in seconds
- Recurring buys can now target your custom pies
- Round-ups + recurring transfers surfaced on the Invest tab
- Real positions list with live values
- Various polish: navigation, asset cards, and budget visuals
1.2.2 May 18
Accessibility update — text size that actually scales.
• Five Text Size options in Settings → Accessibility: Small, Default, Large, Extra Large, Largest.
• Steps up to 1.6x — so Large is finally noticeable and Largest is genuinely big.
• Rosé now follows your iPhone's Display & Text Size on first launch unless you override it.
• iOS Dynamic Type support across every screen.
Plus small polish to home and Radar.
1.1.1 May 12
What's new in 1.1.0 — your most-requested fixes and a friendlier home screen.
• Rosé Radar refresh: top 3 picks now expand into a dropdown with theme-of-the-day rotation (Value Mondays, Growth Tuesdays, and so on), so you're not seeing the same five names every day.
• New market-status banner — a soft heads-up when markets are sleeping in (weekends, holidays, pre-market) instead of empty screens.
• Wealth Card cleanup on Home: clearer Invested / Saved / Pies labels and tighter card layout.
• Today's Signal hero pick now rotates daily.
• Dividend tracker: better empty state, fixed filter pills, all dividend screens unified.
• Credit Hub: all picks, tips, and recommendations now match the credit range you choose — building, fair, good, or excellent.
• Quick Start Guide: level-based onboarding cards to help you actually use the app on day one.
• On-demand DCF analysis for any stock you research, not just Radar names.
• Asset calculator now includes HOA fees and insurance in the home payment breakdown.
• Budget donut: spent number now scales for large amounts (no more overflow).
• Expense modal close button on iOS — sorry, that one was tough to dismiss.
• iPad and iOS polish across login, Help Center, and Quick Start.
• A whole pass of stability fixes and visual tightening throughout the app.
Thanks for being early — keep the feedback coming. xo
1.1.0 May 11
My Cards is here - a new home to see the cards you own, build smarter card habits, and understand how credit really works, all in plain English. We also made bank-linking messages clearer and smoothed out onboarding.
more Version 1.6.1 Sep 2
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