Not To-Do: Break Bad Habits
Screen Time & Self Discipline
Only for iPhone
Free · In‑App Purchases · Designed for iPhone. Not verified for macOS.
iPhone
Break the habits stealing your time and focus. Set a few rules, check in daily, and reclaim hours you didn't know you were losing.
Most apps want you to add more.
Not To-Do is the opposite. It's a discipline app for people who already have too much, and know that the path forward is subtraction.
Build a short list of rules you commit to. Check in once a day. Watch your streak grow. That's the whole app. No infinite scroll. No social feed. No leaderboards. No notifications begging for your attention.
THE INVERSION PRINCIPLE
Most productivity apps assume the answer is more. More tasks. More tracking. More gamification. Not To-Do is built on the opposite assumption: most of us know what we should stop doing. We just need a tool that respects our time enough to help us do it.
WHAT YOU GET
- Define your rules. Short, specific, written by you.
- Daily check-in. One tap, one moment of honesty.
- Streaks. Earned, not gamified.
- Reflections. Journal what you notice when you stop reacting.
- The Method. A short course on the inversion principle.
WHO THIS IS FOR
- People serious about cutting junk from their lives
- Founders, students, parents, professionals who feel overwhelmed by their own commitments
- Anyone who has tried 10 habit apps and still ended up scrolling
WHO THIS IS NOT FOR
- People looking for the next dopamine app
- People who want a coach in their pocket
- People who confuse activity with progress
PRIVACY
Your reflections, rules, and check-ins are yours. We don't sell data. We don't run ads. We don't share with third parties beyond the infrastructure required to run the app.
SUBSCRIPTION
Not To-Do requires a subscription to use.
Weekly: £1.49
Monthly: £4.99
Annual: £24.99
Subscriptions auto-renew unless cancelled at least 24 hours before the end of the current period. Manage your subscription in your Apple ID Settings.
Privacy Policy: https://zuralabs.co/#privacy
Terms of Service: https://zuralabs.co/#terms
Built by Zura Labs
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
A cleaner, calmer experience:
- Redesigned check-in screen that puts your rules front and center
- Clearer progress with Hours Reclaimed and Days Showing Up
- Improved password reset
- Performance improvements and bug fixes
The developer, Zura Labs Ltd, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Purchases
- Contact Info
- User Content
- Identifiers
- Diagnostics
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Usage Data
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Zura Labs Ltd
- Size
- 37.2 MB
- Category
- Productivity
- Compatibility
Requires iOS 15.1 or later.
- iPhone
Requires iOS 15.1 or later. - iPod touch
Requires iOS 15.1 or later. - Mac
Requires macOS 12.0 or later and a Mac with Apple M1 chip or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- In-App Purchases
Yes
- Monthly $4.99
- Annual $24.99
- Weekly $1.99
- Copyright
- © 2026 Zura Labs Ltd
