Scanning works in more light, results are faster and clearer, and Plus is easier to try. • Ambient estimate: under warm bulbs or dim rooms you can still get a clearly-labelled match instead of a dead end • 2 free scans per install, each with the iPhone-flash read — try it on two walls before deciding on Plus • Results show your scan beside the best match with the difference in plain words ("Nearly identical · ΔE 0.8") • Filter matches by brand; order a $5 peel-and-stick sample in one tap; share a match card • New first-run walkthrough and a clearer camera permission step • Plus: trial timeline on the paywall, plan status and Manage Subscription in Settings

More reliable purchasing: plans now load dependably even after a weak connection at launch, and the paywall recovers automatically.

TrueHue Plus is now available worldwide with a 7-day free trial. Plus clearer pricing and subscription improvements.

TrueHue is the honest paint color scanner — the only one that tells you when the lighting is lying, then verifies your color with the iPhone flash. No $99 dongle. THIS RELEASE • Match against 19,900+ wall-paint colors from 12 major brands — Sherwin-Williams, Benjamin Moore, Behr, Valspar, PPG, Farrow & Ball, Dunn-Edwards, KILZ, Dutch Boy, Vista, Colorhouse and IKEA — plus Pantone, RAL and NCS cross-reference • Refusal coaching: when warm bulbs, dim rooms, or harsh shadows would skew the result, TrueHue refuses to guess — move to better light or Verify with Flash • Every match now shows its color difference (ΔE) and Light Reflectance Value (LRV) — honest numbers, not false precision • Wall scans now match only real wall paint by default; turn on "all color systems" in Settings for Pantone-style and industrial chips • Order a peel-and-stick sample to confirm before you buy a gallon PLUS (7-day free trial) • Verify with Flash — patent-pending torch verification, reads true even under tungsten or LED • Photo extraction, AR Visualizer, multi-illuminant preview with metamerism warning, daily palette, mood search, color harmony, white-card calibration Stop guessing. Stop repainting.