Foundation Match is here. Take one selfie and SHA'DEY finds your foundation shade across MAC, Fenty Beauty, Maybelline and more, with a deeper and a lighter alternative when there's a close one. Every shade in our catalog is measured from the real product, not a website swatch. Lipstick matching stays free. Unlock Foundation Match once and match as often as you like. Thanks for using SHA'DEY. Tell us how your match fits; it helps us get every skin tone right.

Your foundation match just got smarter. - Three foundation options with every scan — your best match, plus a deeper and a lighter alternative when a true one exists - Foundation Match unlock: lock in unlimited foundation matching forever with a one-time purchase - New tips while you scan, so every selfie gives us our best look at your true tone - Create a free account to save your matches across lipstick, gloss, blush and more - Bug fixes and polish throughout

Your perfect shade exists. SHA'DEY finds it. One selfie is all it takes. SHA'DEY analyzes your true skin tone and undertone — then matches you to real products you can actually buy, in lipstick, gloss, liner, blush, and now foundation. NO MORE GUESSING AT THE COUNTER Store lighting lies. Online swatches lie harder. SHA'DEY reads your skin the way a colorimeter would — scientifically, in LAB color space — and corrects for your phone's camera, so an iPhone and a Galaxy give you the same answer about the same face. BUILT FOR EVERY SKIN TONE — ESPECIALLY YOURS Most shade finders were trained to flatter lighter skin and guess at the rest. SHA'DEY was engineered the other way: deep skin tones aren't an afterthought here, they're the standard the system is held to. If your shade has ever been "the darkest one we carry," this app was built for you. FOUNDATION MATCHING (NEW) Scan once and get matched across major brands — Fenty Beauty, MAC, Maybelline and more — ranked by true color distance, with your undertone respected. See your matches, save your favourites, compare across brands. HONEST BY DESIGN If the lighting is working against you, SHA'DEY tells you and helps you fix it — instead of serving a confident wrong answer. If no product truly matches, it says so. We'd rather get it right than get it fast. ALSO INSIDE • Your full colour profile: skin tone, undertone, saturation • Lip, liner, gloss and blush recommendations matched to you • Save and revisit your analyses • Maya, your AI beauty guide, for shade questions in plain language Your face. Your light. Your match. not their color. your color. What's New (4.0.1): Foundation shade matching is here! Scan your face and get matched across Fenty Beauty, MAC, Maybelline and more — ranked by true color accuracy, undertone included. Also in this update: • Smarter lighting guidance — if a photo can't be read reliably, SHA'DEY helps you retake it instead of guessing • Improved shade accuracy across devices and skin tones, with major gains for deep skin • Performance and stability improvements

Fixed an issue where the camera would flash repeatedly during scans. Improved camera stability and performance.

Blush is here. SHA'DEY now matches blush shades to your skin tone and undertone across MAC and NARS — with more brands coming soon. We also made your scan more accurate. SHA'DEY now takes three photos and averages them, so lighting variation and small movements don't throw off your result. If your scan is uncertain, we'll let you know and ask you to try again. Maya now consults on blush shades for Premium members. Bug fixes and performance improvements.

My Nude — sample your natural lip tone and find shades matched to your actual lips. New category screen for Lipstick, Liner and Gloss. Smarter shade pairings. Live lighting guide when taking your selfie. Improved skin analysis accuracy.