THE LEAD: AI Dating Coach
Decode texts. Know what to say
Free · In‑App Purchases · Designed for iPad. Not verified for macOS.
Stop guessing what their texts mean.
THE LEAD is an AI relationship strategist. Tell it what's going on, paste their messages, or send a screenshot. It reads the subtext and tells you exactly what to do next.
WHAT THE LEAD DOES
- Decodes the signals: reply speed, tone, emoji, and what's left unsaid
- Shows who holds the frame, and how to get it back
- Writes ready-to-send texts that sound like you, not a robot
- Warns you about guilt-tripping, gaslighting, and other red flags
- Remembers your story, so you never have to explain it twice
- Learns your patterns and helps you stop repeating what hasn't worked
BUILT ON PSYCHOLOGY
Every answer draws on attachment theory, evolutionary psychology, behavioral economics, and neuroscience, explained in plain, friendly language.
PERFECT FOR
- Being left on read or getting slow replies
- Situationships and mixed signals
- Making up after a fight
- Getting ghosted, or thinking about getting back together
PLANS
Start free. Upgrade to PRO, MAX, or MASTER for more chats each week. Subscriptions renew automatically each month unless canceled at least 24 hours before the end of the current period. Payment is charged to your Apple ID account at confirmation of purchase. You can manage or cancel your subscription in your App Store account settings.
THE LEAD provides AI-generated analysis for informational purposes. It is not a substitute for professional medical or mental health advice.
Terms of Use: https://butternut-jute-349.notion.site/Terms-of-Service-3f3970d23aec80a88d4acce872e55046
Privacy Policy: https://butternut-jute-349.notion.site/Privacy-Policy-3f3970d23aec80459760ffe00fac9626
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
THE LEAD now speaks English! The whole app, and your AI strategist, now work in English and follow your phone's time zone.
The developer, Leadly Company Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Purchases
- Financial Info
- Contact Info
- User Content
- Identifiers
- Sensitive Info
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- User Content
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Leadly Company Inc.
- Size
- 74.9 MB
- Category
- Social Networking
- Compatibility
Requires iOS 15.5 or later.
- iPhone
Requires iOS 15.5 or later. - iPad
Requires iPadOS 15.5 or later. - iPod touch
Requires iOS 15.5 or later. - Mac
Requires macOS 12.4 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later.
- iPhone
- Languages
- English and Korean
- Age Rating
9+
- 9+
- Contains
User-Generated Content
Health or Wellness Topics
- In-App Purchases
Yes
- pro membership $14.99
- max membership $34.99
- pro membership $14.99
- master membership $79.99
- Copyright
- © 2026 THE LEAD