Hold the Standard

Set the standard. Daily.

Free · In‑App Purchases · Designed for iPad. Not verified for macOS.

Hold the Standard is a discipline engine disguised as a fitness app. Three standards — food, water, movement — held daily, grown over time. Sarge is your coach. Direct. Honest. Demanding. Deeply in your corner. He won't let you off easy, but he'll never shame you either. HOW IT WORKS: • Set your standard — personalized calorie, protein, and water targets calculated from your body and goals • Log meals fast — snap a photo or describe what you ate, and AI does the macro math • Track water with one tap — 8, 16, or 24 oz quick-add buttons • Movement counts — workouts from Apple Health sync automatically • Win the day — hit all four pillars and your streak grows WHAT MAKES IT DIFFERENT: • Sarge — a loving drill sergeant who pushes you and believes in you • AI-powered food logging — take a photo or type "grilled chicken and rice" and get instant macro estimates • Portion adjustment — slide to fine-tune AI estimates in seconds • Smart coaching — Sarge tells you exactly what to eat next based on your remaining gaps • Streak calendar — see your month at a glance, green days and patterns • No shame, no guilt — slip up and Sarge resets with a plan, not a punishment Built for women who have fought their weight, fallen off the wagon, and need someone in their corner who will both push them and believe in them. Three standards. Held daily. Grown over time. Subscription: Hold the Standard Premium is an auto-renewable subscription ($7.99/month or $59.99/year). Payment is charged to your Apple ID at confirmation of purchase. The subscription renews automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple ID account settings. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://onceuponafixerupper-ux.github.io/the-standard-privacy/

  • 5.0
    out of 5
    2 Ratings

Updated the Food Review Process and adjusted the FREE vs Premium versions.

The developer, Nathaniel Kramer, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Linked to You

    The following data may be collected and linked to your identity:

    • Health & Fitness
    • Contact Info
    • Identifiers
  • Data Not Linked to You

    The following data may be collected but it is not linked to your identity:

    • User Content

Privacy practices may vary, for example, based on the features you use or your age. Learn More

The developer has not yet indicated which accessibility features this app supports. Learn More

Seller
Nathaniel Kramer
Size
24.5 MB
Category
Health & Fitness
Compatibility
Requires iOS 17.6 or later.
  • iPhone
    Requires iOS 17.6 or later.
  • iPad
    Requires iPadOS 17.6 or later.
  • Mac
    Requires macOS 14.6 or later and a Mac with Apple M1 chip or later.
  • Apple Vision
    Requires visionOS 1.3 or later.
Age Rating
9+
In-App Purchases
Yes
Copyright
© 2026 Hold the Standard