Hold the Standard
Set the standard. Daily.
Free · In‑App Purchases · Designed for iPad. Not verified for macOS.
Hold the Standard is a discipline engine disguised as a fitness app. Three standards — food, water, movement — held daily, grown over time.
Sarge is your coach. Direct. Honest. Demanding. Deeply in your corner. He won't let you off easy, but he'll never shame you either.
HOW IT WORKS:
• Set your standard — personalized calorie, protein, and water targets calculated from your body and goals
• Log meals fast — snap a photo or describe what you ate, and AI does the macro math
• Track water with one tap — 8, 16, or 24 oz quick-add buttons
• Movement counts — workouts from Apple Health sync automatically
• Win the day — hit all four pillars and your streak grows
WHAT MAKES IT DIFFERENT:
• Sarge — a loving drill sergeant who pushes you and believes in you
• AI-powered food logging — take a photo or type "grilled chicken and rice" and get instant macro estimates
• Portion adjustment — slide to fine-tune AI estimates in seconds
• Smart coaching — Sarge tells you exactly what to eat next based on your remaining gaps
• Streak calendar — see your month at a glance, green days and patterns
• No shame, no guilt — slip up and Sarge resets with a plan, not a punishment
Built for women who have fought their weight, fallen off the wagon, and need someone in their corner who will both push them and believe in them.
Three standards. Held daily. Grown over time.
Subscription: Hold the Standard Premium is an auto-renewable subscription ($7.99/month or $59.99/year). Payment is charged to your Apple ID at confirmation of purchase. The subscription renews automatically unless cancelled at least 24 hours before the end of the current period. Manage or cancel anytime in your Apple ID account settings.
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Privacy Policy: https://onceuponafixerupper-ux.github.io/the-standard-privacy/
Updated the Food Review Process and adjusted the FREE vs Premium versions.
The developer, Nathaniel Kramer, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Health & Fitness
- Contact Info
- Identifiers
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- User Content
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Nathaniel Kramer
- Size
- 24.5 MB
- Category
- Health & Fitness
- Compatibility
Requires iOS 17.6 or later.
- iPhone
Requires iOS 17.6 or later. - iPad
Requires iPadOS 17.6 or later. - Mac
Requires macOS 14.6 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.3 or later.
- iPhone
- Age Rating
9+
- 9+
- Contains
Health or Wellness Topics
- In-App Purchases
Yes
- Premium $7.99
- Premium $59.99
- Copyright
- © 2026 Hold the Standard
