iPhone and iPad rank separately. Now AdScope measures both. TWO INDEXES, NOT ONE Apple runs a separate App Store search index per device, and they disagree. On one term measured here, 37 of about 245 results differed between iPhone and iPad, and the app sitting second on iPad was nowhere in the iPhone top 200. Reporting a single number for "the App Store" was reporting one of two different answers without saying which. Track a term on iPhone, on iPad, or on both, and see the two side by side. RANKS READ FROM APPLE'S REAL SEARCH Ranks now come from the same search index the Search tab on your device queries, roughly 250 results deep, per storefront and per device. That is a different index from the public catalogue API, and apps that rank in one are routinely missing from the other. HOW CROWDED A TERM ACTUALLY IS Every keyword now carries the number of apps Apple matches to it — measured, not estimated. Under about 120 competitors is a term you can realistically reach; a term at Apple's counting ceiling is labelled as a floor, not a total, because that is what it is. WHO YOU HAVE TO PASS A position on its own has no scale. Keyword detail now shows the apps immediately above and below yours, with their rating counts, so you can see whether the app ahead is a two-person indie or a competitor with four thousand ratings. If you are not in the results yet, it shows the list you have to break into. THE SEARCH BOARD Every tracked term, storefront and device on one screen, sortable by best rank, biggest move or least crowded, with iPhone and iPad as adjacent columns. Rank history you already collected is kept and read as the iPhone measurement, which is what it was.

Reviews, replies, and a rank that tells the truth. REVIEWS FROM APP STORE CONNECT Connect your key and AdScope reads your reviews from Apple directly, not from the public RSS feed. That feed returns nothing at all for whole storefronts — one app here had 33 written reviews and the feed showed 11. Reply from inside AdScope, see which replies Apple has published, and get a reply rate that names what it divided by. THE RANK YOU ACTUALLY HOLD A small app is almost never on a country's overall chart, and reading only that chart reported "nowhere" for apps sitting inside the top 50 of their own category. Ranks, the world board and the widget now read the best chart you are genuinely on, and say which chart that is. THE WIDGET It was showing a dash for apps that rank. Fixed, and it now names the chart behind the number. HOW MANY COUNTRIES The free tier reads three storefronts a day, and that count was being shown as the number of countries you chart in. It now counts properly across a dozen major markets and tells you the number even before you upgrade. REVENUE Proceeds read from Sales and Trends, in your own currency. SMALLER THINGS Prices are visible on the paywall on every iPhone, including the SE, where all three plans used to sit below the fold. Layouts hold at the largest accessibility text sizes. The whole app is translated into 33 languages, including the parts that were still English.

1.2.0 gives you the whole App Store instead of a sample of it. EVERY STOREFRONT Ranks, charts and market picks now cover all 177 App Store storefronts. The old build stopped at 35. KEYWORD RESEARCH THAT MEASURES Every candidate is now scored against a live search: difficulty, a demand index, relevance and your chance to rank. Each term is then routed to where it actually pays off, whether that is your app name, your subtitle, the 100-character keyword field, or Search Ads. LISTING STUDIO Paste-ready name, subtitle and keyword field, plus an audit of the field you ship today. It counts the characters you are losing to spaces after commas, to duplicates, and to words your title already indexes for free. SEARCH ADS STRATEGY Five campaigns, a budget split, starting bids, exact or broad per term, and negative keywords, for the storefronts worth paying for. GROWTH PLAYBOOK An ordered plan built from your own numbers: do this, then this. REVIEWS INBOX Filter by star rating, triage replied against unreplied, and read the analytics charts. COMPETITORS Ratings, versions, price changes, keyword gaps and head to head. ACTIVITY One timeline for every change, with local notifications and optional Telegram delivery. APP STORE CONNECT Connect your own key for crash, hang, launch and memory rates and download analytics. APPLE INTELLIGENCE On devices that support it, Apple Intelligence prioritises your plan and proposes keyword candidates. They are then measured like every other term.