Watch, shop and get back to what you love, all in one place. Watch reels right in the app Our Instagram reels now play inside the articles about them. Watch with sound, pause, slide back and replay as often as you like, without leaving the app. Straight to the original post Shop the Feed articles now link to the original post on our Instagram, so you can join the conversation there too. Shop every interview Our Instagram interviews are now articles in the app, and every brand and piece mentioned has a direct link to shop. Brand pages now show the brand's story above its pieces. Links open the right article Tap a link to one of our articles, from Instagram, Messages or anywhere else, and the app opens that exact article. No searching. A clearer menu The menu is now a Contents page, with a short line under each section saying what you'll find there, and a New mark when fresh Shop the Feed posts land. See what's inside Section headings now show how many articles they hold, so you can see at a glance how much is waiting in Shop the Feed. Easier saving A Save this article button now sits at the end of every article, and your saved articles open straight away, even while they refresh. Smoother all round Photos load faster and moving between pages is smoother. If a photo ever fails, tap Retry. Back to article returns you to exactly where you were, and no more accidental swipes back to the last page while you scroll or drag the video slider. Easier to get started Creating an account is simpler, with fields that stay above the keyboard and a sign-in code if you already have an account. Prices now show the currency first. Plus small design touches throughout to help you find your way around.