Wow, could the reviewers be a little more dramatic? There are a TON of match-3 games and to get as far as you *want* to, more likely than not, IAP's are involved. If you don't want to pay, delete it, and download one of the other kajillion apps. This one amuses me more than the other ones I have played because of the movement of the bubbles and the jelly. It requires more strategy (and a LOT more luck) than the other ones. You can make a match before the bubbles shift, or have finished settling and filling up the screen, so if you are quick, you can do it. This is from the makers of Sleep Cycle Alarm Clock, that's how I found it, poking around in that app. Check that out app too… although there are free market solutions to unlocking premium content there as well. Thanks, Obama.

I found this game on my Sleep Cycle app. I think it's fun and don't understand why everyone freaks out about the IAP part. I don't pay for anything. Just put it down when you loose your lives and guess what, later they all come back again! When you get to the next world and it wants you to pay to move on, just wait the three days and go on the quests, one per day until you get to the next world- ALL FOR FREE. I don't hook games to my fb, that's just my preference and I realize it slows you down a bit. If you can't control yourself and require immediate gratification this game isn't for you. I like freeing the little guys! It sounds like if you sign out of fb you will see the daily quests you have to take to get through to the next world. Have fun! It's just a game.

This is a freemium game which means it is free to download, but once you start playing and want to play more it wants you to pay to continue playing without any interruption. freemium games also want money for in game perks that help you play better or beat levels. Games should be either free to play, or cost money to buy, or a free trial and then decide to buy or not. Freemium games on the other hand want you to keep paying for as long as you are paying. Freemium games are ruining games. In game purchases are ruining games (for the most part) Don't play freemium games. You giving games like this your time and especially your money only keeps freemium games around. Boycott them, don't play them, spread the word (even copy and paste this to other freemium game reviews as well as this one). Don't even play freemium games or join them on Facebook. Boycott freemium games. Spread the word. Feel free to copy and paste all or part of this message and post it whoever you feel it is needed.

Enjoyable, slightly addicting, but for the frugal, not addicting enough to justify purchases. Poor reviews are from those who don't appreciate the free market system that comes with the Internet. Everyone has to make money somehow. Some people pay 15-30 just to go see a movie for 2 1/2 hours... For that much here you could have some serious play time... It all comes down to how a person wants to spend their "entertainment" budget... If you like the game, support it with you your $. If the game isn't worth spending $ on, no need to worry, there will be a game out there for you that is worth it. Poor reviews are from those who are jealous that they don't have the know-how to make money from programming and marketing a game... Try it for yourself and decide - reviews are just opinions... Like advertising - don't be swayed by another persons opinion - make up your own mind :-)