Excellent! It has kid-friendly characters, a catchy professional song, voiceover, and several different activities for practicing phonics skills- rearranging letter tiles to form words, tracing words, and spelling words. A heads up- it is British English but I only came across some minor pronunciation differences, like in the word 'again'. The app uses sounds or green/red colors to indicate a correct/incorrect choice. It also gives a little leeway for the tracing activity so as long as the child stays mostly on the lines in the correct direction it accepts their tracing. I love that the kids have to practice phonics through the different activities in order to buy pets and pet supplies in the pet shop. No in-apps, simple interface, multiple player profiles (I created over a dozen profiles and probably could have continued) and there is a parent guide explaining the meaning behind the approach used-well done.