I decided to try this because I follow Stronger By Science and thought if anyone could get it right, it would be them. They did! I’m a registered dietitian (very part time) in both US & U.K. as well as a body builder/fitness enthusiast and have previously used MFP because of their large database of food. The problem is that they have so many items for one search that it’s impossible to know what is accurate, and the measurements are also really hard to define when selecting and entering. MF is so far excellent in this regard, as it seems they screen entries and allow people to enter their own barcode data separately for themselves if it’s not available (which it so far has been for me except once, and it was easy to add). I also cannot stress enough how much easier it is to add a food when you always have a grams weight option! I also like that you enter the food by time of day (but I know some mentioned they preferred meals). Some things took me a minute to figure out, but there is always a learning curve if you’ve been using another app previously. I was going to continue using MFP (premium) and MF side by side for the free trial periods, but after a day, I stopped MFP because this app is so much better. This app is actually less expensive for the year, and it does way more and is much more accurate. I am so happy with this app so far and would recommend trying it!

It’s like going from email to text. There isn’t just one thing that works better, rather it is the way the small improvements add up. I took the free trial and after 7 days. Each day my appreciation for the MF app grew and now I would never go back. I had used Carb Manager but switched to MF even though I had 6 mo the left on a subscription to Carb Manager. I had to admit it was worth the cost and ignore the sunk cost of Carb Manager…I trust myself to transition to maintenance with MF in a way I didn’t with other apps. (1) Logging food is faster and easier so I don’t mind doing it. (2) A positive relationship with logging food exists because of the feedback loop of better logging means better data to adjust my macros targets - and it is quick as to do it. (3) Going from loss to maintenance is the hardest IMO, from a mental side. By knowing that the app will auto adjust my calories and macros during check in is motivating and helpful. (4) The articles they write, I’m new to stronger by science, are worth it for motivation and education. I can tell they care about the app and the success of others. (5) Very transparent in terms of what they will add or won’t add to the app so it feels like I know we are aligned. (6) It’s not cheap or “free”. I rationalize the cost as paying by offsetting the cost of food I “would have bought” when gaining lbs in yo-yo diet. So far that has made sense.

I have tried so many apps for tracking macros. After using WW for a year, I realized I wanted more focused macro counting and began the search for an app that would have it all - trending, customizable, solid support and backed by science. Very lofty expectations and I found it in MacroFactor(after using My Fitness Pal, Cronometer, Healthi just to name a few)!! While it might be overwhelming at first to use the app given all the information, if you take some time to learn it will be well worth it. As you keep using the app you end up building your food library and I have many recipes now created in the app. I read the articles in the blog and as a physician was impressed with the level of detail represented. I love the integration with Apple health as that is integrated with my scale. The algorithm takes some time to get used to your intake and expenditure and becomes more accurate in over time. While I don’t love spending money on apps, this was well worth the annual fee. The trends are a nice way to see progress, the ability to track weight, body measurements, nutrition all outstanding. What I love even more are the different strategies presented when you sign up and set your goals. Truly the most flexible app I have seen with very responsive support. The Reddit page is active and helpful for guidance as well. This app is so much better and with some marketing can be the leader in the space.

I am so glad I discovered this app! I am on the keto diet and was using one of the other top food tracker apps to track my macros. I gave up at some point because it was too hard to weigh and measure my food all the time. I then noticed that my Oura app could now track my food using photos with AI but it didn’t really track my macros. I wondered if my old app could now use AI to track my macros so I tried it. The result was laughable; so I continued searching and finally found Macro Factor. I started with the 1 week trial but within a couple of days I knew I had hit the jackpot and subscribed. This app has so many good features it is hard trying to describe all the features and how good it is, but I will give you my 2 best features. The AI, though in beta, is the best one out there. You still have to sometimes do a little bit of adjustment to get it right but you don’t have to weigh any more! What I like the most is how it adjusts its recommended calories every week to get you to your goal. Long story short, I’m back in ketosis and have already lost a couple of in about 2 weeks! Off you are serious about tracking your tracking your macros, this is the app you need. It is worth every penny that I paid for it!