Authentic film photography

Alex Fox

Designed for iPhone

    • 4.5 • 33 Ratings
    • Free
    • Offers In-App Purchases

iPhone Screenshots

Description is a point-and-shoot camera that captures natural photos with authentic film character, straight out of your iPhone. Using a custom image processing pipeline, the app recreates the look and feel of film, with high quality colour emulation, realistic film grain and subtle analog characteristics.

As well as recreating the look of film, also takes inspiration from the experience of instant film cameras. There is no live ‘filter’ preview and no editing tools within the app, letting you focus on capturing the moment instead of flipping between effects.

“The authenticity of the format emulations are top notch. Not being able to upload pictures really challenges me to be a better photographer and think about the shot before I take it, instead of just shooting away on my camera app normally.” - Joaquin Cavazos, director of photography.

Please note, is not free. We offer a 7-day unrestricted free trial for new users. After your trial you can continue to use the app for free but you will be limited to the “random” emulation mode. To continue using the full version of the app after your trial period you can either purchase a life time membership or pay a monthly subscription.

Each of the 14 colour emulations have been meticulously crafted to give every photo character and a rich colour palette.

Film grain algorithms modelled on the physical development process, add texture and physicality to your photos whilst retaining detail.

Chromatic aberration, halation and bloom, inject another layer of depth to your pictures.

Mirroring the classic film camera experience, there is no live preview of your selected film, letting you focus on capturing the moment instead of flipping between filters. After each capture, the element of suspense as you reveal the processed photo is another nod to the analog experience.

At its core, is designed to echo the ease of use of a point-and-shoot camera but retains some controls to inspire creativity and personal expression:
- Adjust the grain and tone for each film emulation to match your style.
- Set the default focal lengths for each lens, giving you quick access to your favourites.
- An on-screen exposure dial, makes it easy to achieve different styles with under and over exposed images.
- Select from multiple aspect ratios to suit the scene.
- An optional grid & level indicator gives you confidence when composing.

Since the first version, has been guided from feedback by an engaged community of photographers. With over 100,000 photos taken in it’s trial period,

“⁠⁠Mood has filled the biggest hole in my photography life, which is spur of the moment, day to day scenes when I shouldn’t even be thinking of taking photos. Even with my “real” camera at home, Mood allows me to capture the little moments with nothing but my phone and some inspiration.“ - Cole, photographer.

More info:
Privacy Policy:
End User Licensee Agreement:

What’s New

Version 1.1.2

- Added an option to mirror the photos taken on the selfie camera.
- Added a button to reset your presets to factory settings.
- Fixed a bug where if you had selected "Random" preset, it would be unselected the next time the app launched.

Ratings and Reviews

4.5 out of 5
33 Ratings

33 Ratings

TbogFL ,

The BEST “film” camera app!

Used this app during beta testing, and quickly fell in love with it. The film choices are a perfect representation of the classics we all started with before digital. The fact that you don’t see the finished image in the viewfinder adds to the feel of waiting for your images to be developed. (Don’t worry…you don’t actually have to wait…they’re in the app/your camera roll.) Plenty of quality/tone options, with sample images to show you the results. And the best part for me is no subscription model! Lifetime access is a game changer for me. Definitely recommend.

Developer Response ,

Good to hear that you enjoy the experience and film emulations, thank you for being a beta tester and thank you for the ongoing support!

ZdrGon124 ,

Pretty cool app.

The design of the app is nice and pretty simple to use. The film emulation is pretty. The only issue Iv been having is the colors seem to be very inconsistent especially with skin tones. Even though the developer likes the idea of taking the picture and then seeing the film process after the fact. I think there should be a toggle that allows users to see a live version of the film if they want to that way they can get an idea how the colors would look for skin tones. Another good addition to the app would be being able to mirror the front camera images instead of having to edit the photo to flip the image just have a toggle in the settings to mirror the picture.

A lot of people would really love the live film emulation to be seen. Hope you give it some thought. This app is beautiful.

Developer Response ,

Hey, thanks for the feedback. I've now added an option to flip photos taken with the selfie cam. Regarding the "live preview", it does take some getting used to, but I believe it's a purer photography experience that encourages the user to be in the moment and take photos instead of playing around with settings. As you've suggested, I could add an option, but I don't want to discourage users from experiencing it initially and although it might seem unusual at first, most users seem to grow to love it as a feature.

Meaks30 ,

Made me enjoy mobile capturing again

I’ve been beta testing this app for awhile and have never been more impressed by a mobile camera app before. For years we’ve seen film sim apps come and go - some good, most extremely gimmicky.. but this one? This one is different. Shout to to Alex, the dev, for hitting all of the film sims out of the park! From the grain to the halation, this app just does so well with capturing an analog feel to digital, mobile phone photos. It’s made me enjoy taking phone pics again. Can’t wait to see how it grows!

Developer Response ,

Thank you for the kind words! The fact you appreciate the details in the film emulation makes all the hard work worth it! 😊

App Privacy

The developer, Alex Fox, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • Location
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    Some in‑app purchases, including subscriptions, may be shareable with your family group when Family Sharing is enabled.

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