
Protocol66
Build yourself in 66 days
Only for iPhone
Free · In‑App Purchases · Designed for iPhone
iPhone
66 days. 5 habits. Miss a day, start over. The science-backed challenge for building real habits. No excuses. No second chances. Ready to commit?
66 days. 5 habits. Miss a day, start over.
Protocol 66 is the science-backed alternative to extreme fitness challenges. Based on habit formation research — not bro science — it takes exactly 66 days to build lasting habits.
THE RULES ARE SIMPLE
- Pick 5 daily habits
- Complete all 5 every day
- Miss a day, restart from zero
- Rest days are earned, not given
WHY 66 DAYS?
Research by Phillippa Lally at University College London found it takes an average of 66 days to form automatic habits. Not 21. Not 30. Not 75.
THIS ISN'T FOR EVERYONE
No streaks to protect you. No lives. No second chances. If you're looking for an app that goes easy on you, this isn't it.
Ready to commit?
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Privacy Policy: https://www.pocketapps.studio/protocol66/privacy
Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
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Version 1.0.1
• Late Logging - Forgot to log yesterday? Now you can catch up before your challenge fails
• Challenge Failed Card - Clear visibility when challenges end with easy restart options
• FAQ Section - Find answers to common questions in Profile
• Better Notifications - Stay on track with evening reminders and milestone celebrations
• Bug fixes and performance improvements for iOS 26
The developer, Pocket Apps Studio Pte. Ltd., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Contact Info
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Contact Info
- Identifiers
- Usage Data
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- POCKET APPS STUDIO PTE. LTD.
- Size
- 36.4 MB
- Category
- Productivity
- Compatibility
Requires iOS 18.0 or later.
- iPhone
Requires iOS 18.0 or later. - Mac
Requires macOS 15.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 2.0 or later.
- Age Rating
13+
- 13+
- Frequent
Contests
Contains
Gambling and Contests
- In-App Purchases
Yes
- Pro Version $2.99
- Pro $19.99
- Lifetime Access $3.99
- Copyright
- © 2026 Pocket Apps Studio Pte Ltd.