Unlike so many others, you can tell the author uses apps all the time. Very locked in on what makes apps/ programs truly useful. A big part of that is not allowing advertisers to interfere in the enjoyment of using the software she created when it is used. This takes WISDOM, not intelligence. At times I think there are about as many technically motivated programmers in the world as there are fire ants.Unlike those programmers, who seem to be everywhere, programmers who develop software that truly is an excellent and non-annoying application are worth getting to know, they are rare.Any developer that tells you how fast he/ she can have your program done and trouble free in only a few short days or weeks - has a team of dozens of talented designers OR, likely is starting on a template framework being adapted to what the developer perceives the needs to be met for the client. Many developers think they can make even more money by including numerous ads for other software titles. That theory works as well as going knocking on doors during the championship game. They will be home, but want to talk to a salesman about as much as shaving their head with a butter knife while chewing on tinfoil.Knowing how to address a customers needs takes plenty of smarts. Knowing how and when to sell your software to them at the best possible time takes wisdom. Go with wisdom every time.

Hands-down, the best Safari extension and one of my favorite iOS apps of all time. I love the way it removes distracting (and often malicious) advertisements from webpages. It restores sanity to the Internet at a time when almost all webpages are fraught with visual noise. The original app was well worth the money and I did not hesitate to buy Wipr 2 as soon as it became available. It’s hard to overstate just how great it is. Perhaps the best compliment I can offer is that it feels like this is how the web was supposed to look all along. When I borrow someone else’s device, I am immediately repulsed by the appearance of most websites and discouraged from completing that task. I would much rather just wait until I can get back to my own device, where I feel right at home. Thank you, Kaylee, for making such an outstanding app. It elevates Safari and, by extension, all of Apple’s platforms.

I hardly write app reviews and I really will never pay for an app. However this came across my suggested and I noticed an immediate change and I’m very impressed. You can browse through all of your typical sites and if anything tries to take you to another site, “wipr” immediately takes you out and takes you back to your original site. This is a blessing within an app, and the developer has been so generous to make the app very user friendly and simple. Posted throughout the app are help links and any other information the developer felt would be helpful to the users. Overall I’d give this app a 10/5 if I could but it gets a 5/5 due to the limit of star ratings. Very worth your one time payment

We have been an advocate and supporter of Wipr since the previous version. The latest version offers and improved user interface and user experience, while still maintaining a simple implementation process. When the application is up-to-date with the latest definitions, it performs very well against all of our testing to block various web, browsing, annoyances, cookies, and other elements. Unfortunately, when closed the application still does not automatically update behind the scenes for the user. The user must keep the application open for updates to transpire, which means the user must remember to update the application’s definitions. This auto-update failure is the only shortcoming that we observe. Otherwise, this is an excellent application and highly recommendable.