With a sprightly AI coach named Allie and options to buy a mix of similar stocks called a Playlist, Alinea is designed to help Gen Z invest with their values.

What we love: Head to Alinea’s Learn tab for an investment primer, then use that know-how to pick your Playlists—like ones that mirror the portfolios of famous investors or that focus on core values like companies founded by women. Prefer a more hands-off approach? Alinea Automated creates a personalized investment strategy based on your risk appetite and goals (like buying a house or retiring early) and recommends an amount to invest monthly.

Quick tip: Use Time Machine to track the past performance of an individual stock or a fund. It’ll tell you how much an investment would be worth now if you made it one year, three years, or five years ago.

Meet the creator: Cofounders Eve Halim and Anam Lakhani started creating Alinea as a class project at Columbia University. Alinea has since surpassed one million downloads.