MAKING A DIFFERENCE
Choose (RED). Give Life.
Your purchase helps fund the fight against AIDS.
Buy a product. Save a life. It’s been a founding principle of (RED) since the nonprofit was formed in 2006. And it’s why Apple’s partnership with (RED) continues to be so powerful.
Over the past 12 years, your support of our partnership has raised more than $200 million globally for (RED) to fund programs that treat HIV/AIDS. This year, we have more than 20 (RED) products—from the iPhone and Beats headphones to Apple Watch bands and cases.
As always, a portion of the proceeds goes directly to the Global Fund, which uses 100 percent of this money to support HIV/AIDS programs, including testing, counseling, and medication to prevent women from passing HIV to their unborn babies.