APP
OF THE
DAY

A search engine that turns ad revenue into new trees.

Ecosia

Browse to plant trees

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Ecosia is a search engine with a purpose: It directs 80 percent of the revenue it generates from display ads and affiliate links to tree-planting projects all over the globe.

What we love: Powered by Microsoft Bing, Ecosia earns ad revenue every time you search. For every 45 or so queries, it receives enough money to fund the planting of a tree. Partnering with conservation groups like World Vision International and the Jane Goodall Institute, Ecosia has helped plant more than 140 million trees in Brazil, Ghana, Madagascar, Morocco, Peru, Senegal, Tanzania, and other countries.

Check out the Ecosia blog to get specifics on tree-planting initiatives around the world.

Quick tip: Track how many trees you’ve helped plant with your searches by tapping My Impact on the navigation menu.

Meet the creator: Ecosia CEO Christian Kroll founded the company in 2009 after he spent time in Argentina and Brazil learning about reforestation projects. He says that while planting 140 million trees is a milestone, the nonprofit’s goals are much higher. “The problem is so huge that even 1 billion trees isn’t enough. A trillion is the number we have to think about in the long term.”