BeautyIQ

Try on makeup, find the dupe

Free · Designed for iPad. Not verified for macOS.

Try makeup on your own face, find dupes for the products you love and your exact shade in every brand. Free, no account — your photos never leave your phone. BeautyIQ is your personal makeup assistant: try looks on your own face, find affordable alternatives to prestige products and discover your exact shade in every brand. All free, no sign-up. VIRTUAL TRY-ON, ON YOUR FACE • Guided selfie with automatic light, pose and sharpness checks — or start instantly with a demo photo • 13 curated looks with adjustable intensity: natural, glam, intense • Before/after and side-by-side comparison in one tap • Try hair colours too, with shades recommended for your undertone • Rendering happens entirely on your device: your photo never leaves your phone FIND THE DUPE • Search a prestige product and discover drugstore alternatives in the very same colour • 21,000 shades from 84 brands compared with the CIEDE2000 (ΔE) metric — the industry standard for colour accuracy • Colour-fidelity badges and estimated savings • No invented matches: only measured correspondences CROSS-BRAND SHADE FINDER • Find your foundation, concealer and lipstick shade from your profile (depth + undertone) or from a shade you already use • Cross-brand equivalences, so you never miss an online purchase • Don't know your undertone? The "find your season" quiz guides you in a few steps BEAUTY HANDBOOK • 20 sections of practical guidance: undertone, colour correction, application order, finishes, skincare, hair and more • Content verified against professional sources, with a browsable bibliography • Guided look in 5 questions for base, palette and staying power • Available in 7 languages: English, Italian, Spanish, French, German, Romanian, Turkish PRIVACY FIRST • No account, no registration • Try-on photos stay on your device • The app is free, with no hidden costs Some product links may earn BeautyIQ a commission, at no extra cost to you.

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The developer, Alessandro Silvio Celotto, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

  • Data Not Linked to You

    The following data may be collected but it is not linked to your identity:

    • Usage Data

Privacy practices may vary based, for example, on the features you use or your age. Learn More

Accessibility

The developer has not yet indicated which accessibility features this app supports. Learn More

Information

Provider
  • Alessandro Silvio Celotto
Size
  • 118.6 MB
Category
  • Lifestyle
Compatibility
Requires iOS 13.0 or later.
  • iPhone
    Requires iOS 13.0 or later.
  • iPad
    Requires iPadOS 13.0 or later.
  • iPod touch
    Requires iOS 13.0 or later.
  • Mac
    Requires macOS 11.0 or later and a Mac with Apple M1 chip or later.
  • Apple Vision
    Requires visionOS 1.0 or later.
Languages
  • English
Age Rating
9+
Copyright
  • © 2026 Celotto Alessandro Silvio
  • Privacy Policy

    • More by Alessandro Silvio Celotto