Lumi: styling & shopping

Name: Lumi: styling & shopping
Rating: 4.1 (15907 reviews)
Author: Bramol Limited

Look Unique, Make Impressions

Only for iPhone

Free · In‑App Purchases

16K Ratings
Ages

18+
Years
Category

Shopping
Developer

Bramol Limited
Language

EN
English
Size

237.4
MB

iPhone

STYLE THAT STARTS FROM WITHIN. Meet LUMI, your inside-out stylist. Explore your preferences, comfort, and mood while discovering outfits that match your life. OUTFITS FOR REAL LIFE Browse ready-to-wear looks shaped for your everyday moments. Guidance is calm, clear, and human, helping you feel confident. GUIDANCE THAT SUPPORTS EXPLORATION Try your palette, mix combinations, and notice what feels naturally yours. REWARDS THAT GROW WITH YOU Earn Lumi Points as you explore and use them toward pieces you love. WHY WOMEN CHOOSE LUMI • Guided path to personal style • Outfits that feel authentic • Rewards that make exploration joyful Discover your style today. Open LUMI and try a look that feels like you. Terms of Use: https://lumi.place/terms-of-use Privacy Policy: https://lumi.place/privacy-policy

Ratings & Reviews

4.1

out of 5

16K Ratings

A scam filled with hidden recurring costs
Sep 24

NoraBone59
The app itself. is fine and interesting- but when you click on an option - while it shows the cost, it suggests it is a one off expense. My $20 session turned into an $80 monthly subscription - of which I was not informed and continued even after I cancelled my subscription to Lumi. While I was warned of the renewal charges for the initial subscription by email, I was not informed of the far more expensive hidden subscription. When I contacted the company - I received an immediate response which then explained, at my request, how to cancel the additional subscription through the app. None of the menu options stated in how to end the subscription exist in the app. All further enquiries from me were ignored. Eventually, I found a way to cancel the secondary subscription after digging around on the website. However useful this service may be - it is not worth $120 a month. I feel this service is. very deceptive in its charging structure and designed to bleed money from its membership. This would appear to be my only method of actually lodging a complaint.

Developer Response
Dear Valued Customer! Thank you for taking the time to share your experience. We’re truly sorry for the confusion regarding the subscription charges. Please be advised that you can easily cancel any subscription on your own: go to the Home section in the App > click the profile icon in the bottom right corner to access Profile Settings > hit the Manage Subscription button > Cancel subscription. We understand how frustrating this process may have felt and we appreciate your feedback—it helps us improve clarity for future users. If you’d like, you can also reach out directly to customer.care@lumi.place so we can ensure everything is fully resolved.
A scam filled with hidden recurring costs
Sep 24

NoraBone59

The app itself. is fine and interesting- but when you click on an option - while it shows the cost, it suggests it is a one off expense. My $20 session turned into an $80 monthly subscription - of which I was not informed and continued even after I cancelled my subscription to Lumi. While I was warned of the renewal charges for the initial subscription by email, I was not informed of the far more expensive hidden subscription. When I contacted the company - I received an immediate response which then explained, at my request, how to cancel the additional subscription through the app. None of the menu options stated in how to end the subscription exist in the app. All further enquiries from me were ignored. Eventually, I found a way to cancel the secondary subscription after digging around on the website. However useful this service may be - it is not worth $120 a month. I feel this service is. very deceptive in its charging structure and designed to bleed money from its membership. This would appear to be my only method of actually lodging a complaint.
Developer Response Sep 26
Dear Valued Customer! Thank you for taking the time to share your experience. We’re truly sorry for the confusion regarding the subscription charges. Please be advised that you can easily cancel any subscription on your own: go to the Home section in the App > click the profile icon in the bottom right corner to access Profile Settings > hit the Manage Subscription button > Cancel subscription. We understand how frustrating this process may have felt and we appreciate your feedback—it helps us improve clarity for future users. If you’d like, you can also reach out directly to customer.care@lumi.place so we can ensure everything is fully resolved.
Glitchy App and poor offering
Jul 30

g_duh
Update: I was refunded by the head of customer service when I reached back out. I raised my score to a 3. Thank you! I decided to try LUMI after seeing an Ad on IG. I answered the questionnaire and tried to upload a picture, but the last part of the questionnaire wouldn’t let me continue so I closed out and opened the app again. It didn’t save all my answers or the picture. It said I’m a hour glass, but I’m more pear. Not very accurate. After an hour of using I found it very glitchy and I kept getting errors. I closed out and went back in and I also deleted and redownloaded. I disliked all of the outfits the stylist picked for me. I don’t like strapless tops and that wasn’t one of the items I could note to not include. Two outfits had those. Also, most of the pants were high waters. No thank you! Ewww. Other items were beige which I didn’t put as my favorite color because my skin is beige, it washes me out. The items I liked from the other offered outfits were ALL sold out! I think I like 3 pieces that I’d purchase, but were sold out. To top it all off, I asked for a refund and they said I couldn’t because of personal reasons. I cancelled my subscriptions immediately and now I have to pay $25 and $44 for something I’m not even going to use. I regret my decision and I’m so frustrated. Use daily look, they are way better!

Developer Response
Dear Valued Customer! Thank you for taking the time to share your experience, and we are truly sorry to hear how frustrating and disappointing it’s been for you. From the app glitches to the styling choices that didn’t reflect your preferences — we clearly missed the mark, and that’s not the experience we want anyone to have with Lumi.Our team works hard to provide a personalized and smooth journey, and it’s upsetting to know that technical issues and limited options made it feel anything but helpful. Your feedback about body shape accuracy, style selections like strapless tops, and color preferences is extremely valuable — and we’ll make sure it gets passed along to the product and styling teams for review.We understand your concern around the refund, and while our policy is designed with fairness in mind, we know that doesn’t always feel supportive in practice. If you haven’t already, please feel free to contact us again at customer.care@lumi.place — mention your review and we’ll have a senior agent look into your case with fresh eyes. Thank you again for your honest feedback, and we’re genuinely sorry that Lumi didn’t live up to your expectations.
Glitchy App and poor offering
Jul 30

g_duh

Update: I was refunded by the head of customer service when I reached back out. I raised my score to a 3. Thank you! I decided to try LUMI after seeing an Ad on IG. I answered the questionnaire and tried to upload a picture, but the last part of the questionnaire wouldn’t let me continue so I closed out and opened the app again. It didn’t save all my answers or the picture. It said I’m a hour glass, but I’m more pear. Not very accurate. After an hour of using I found it very glitchy and I kept getting errors. I closed out and went back in and I also deleted and redownloaded. I disliked all of the outfits the stylist picked for me. I don’t like strapless tops and that wasn’t one of the items I could note to not include. Two outfits had those. Also, most of the pants were high waters. No thank you! Ewww. Other items were beige which I didn’t put as my favorite color because my skin is beige, it washes me out. The items I liked from the other offered outfits were ALL sold out! I think I like 3 pieces that I’d purchase, but were sold out. To top it all off, I asked for a refund and they said I couldn’t because of personal reasons. I cancelled my subscriptions immediately and now I have to pay $25 and $44 for something I’m not even going to use. I regret my decision and I’m so frustrated. Use daily look, they are way better!
Developer Response Jul 31
Dear Valued Customer! Thank you for taking the time to share your experience, and we are truly sorry to hear how frustrating and disappointing it’s been for you. From the app glitches to the styling choices that didn’t reflect your preferences — we clearly missed the mark, and that’s not the experience we want anyone to have with Lumi.Our team works hard to provide a personalized and smooth journey, and it’s upsetting to know that technical issues and limited options made it feel anything but helpful. Your feedback about body shape accuracy, style selections like strapless tops, and color preferences is extremely valuable — and we’ll make sure it gets passed along to the product and styling teams for review.We understand your concern around the refund, and while our policy is designed with fairness in mind, we know that doesn’t always feel supportive in practice. If you haven’t already, please feel free to contact us again at customer.care@lumi.place — mention your review and we’ll have a senior agent look into your case with fresh eyes. Thank you again for your honest feedback, and we’re genuinely sorry that Lumi didn’t live up to your expectations.
Waste of money - but they have good marketing
09/09/2024

L1lLoCo11
I don’t understand how stylists can make clothing recommendations without ever seeing what I look like. They have no idea what colors look good on me. They have no idea what styles would look good on my body shape. All of the conversation that I had with the initial stylist felt very ChatGPT like. If I just wanted to browse clothes on H&M‘s website, I could have done that myself.The best part about this app is your marketing department. Your advertising made this sound like it was a very unique and exciting idea. I was super excited to pay the subscription price to meet an actual stylist who would give me genuine recommendations. The “monthly session“ is nothing more than a chat via text through the app which feels like you are conversing with ChatGPT. It’s not a phone call, or a FaceTime video for the stylist to see what you actually look like. You are chatting with a bot. My negative review has nothing to do with the price, because I was extremely willing to pay it. So they got me for the first month and yes, it was a waste of money, but I’m not upset about it. If you are able to search up a specific style on Pinterest and get many pins displayed to you with outfit ideas, that is exactly what this app will do. But you can do it for free on Pinterest. If you have absolutely zero idea how to Google or search on Pinterest, then sure, you can give this a try and waste your money.

Developer Response
Dear Valued Customer! Thank you for sharing your feedback. We understand your concerns about how our stylists can make recommendations without seeing you in person. We want to clarify that our stylists are real people who work hard to understand your preferences and style needs through detailed conversations. While our sessions are conducted via chat, our stylists use the information you provide about your body shape, color preferences, and lifestyle to curate personalized recommendations. We appreciate your feedback and will use it to improve our service. If you have any specific concerns or would like to discuss your experience further, please reach out to our customer support team at customer.care@lumi.place. We’re here to help and ensure you get the best experience possible.
Waste of money - but they have good marketing
09/09/2024

L1lLoCo11

I don’t understand how stylists can make clothing recommendations without ever seeing what I look like. They have no idea what colors look good on me. They have no idea what styles would look good on my body shape. All of the conversation that I had with the initial stylist felt very ChatGPT like. If I just wanted to browse clothes on H&M‘s website, I could have done that myself.The best part about this app is your marketing department. Your advertising made this sound like it was a very unique and exciting idea. I was super excited to pay the subscription price to meet an actual stylist who would give me genuine recommendations. The “monthly session“ is nothing more than a chat via text through the app which feels like you are conversing with ChatGPT. It’s not a phone call, or a FaceTime video for the stylist to see what you actually look like. You are chatting with a bot. My negative review has nothing to do with the price, because I was extremely willing to pay it. So they got me for the first month and yes, it was a waste of money, but I’m not upset about it. If you are able to search up a specific style on Pinterest and get many pins displayed to you with outfit ideas, that is exactly what this app will do. But you can do it for free on Pinterest. If you have absolutely zero idea how to Google or search on Pinterest, then sure, you can give this a try and waste your money.
Developer Response 09/11/2024
Dear Valued Customer! Thank you for sharing your feedback. We understand your concerns about how our stylists can make recommendations without seeing you in person. We want to clarify that our stylists are real people who work hard to understand your preferences and style needs through detailed conversations. While our sessions are conducted via chat, our stylists use the information you provide about your body shape, color preferences, and lifestyle to curate personalized recommendations. We appreciate your feedback and will use it to improve our service. If you have any specific concerns or would like to discuss your experience further, please reach out to our customer support team at customer.care@lumi.place. We’re here to help and ensure you get the best experience possible.
Buyer Beware
Feb 16

RFF11
I see most of the reviews here are about the stylists you meet with. I’d say be sure to read everything you can on the app and any user agreement you get. Know that your clothing is coming from many different stores, in many shipments. It does not come in 1 box from LUMI. They are difficult to track and do not arrive all at the same time. In my case, it was nearly a month between meeting with my stylist and my last item arriving. Know that you won’t receive a refund if items you selected are out of stock at a store. Instead, LUMI will give you a certificate to purchase something else from their website, and the certificate will be not be the exact amount you are owed.Also know that unless you fill out a complete profile with all of your measurements, clothing will arrive that does not fit. My stylist never checked my profile, and I hadn’t completed my measurements. On the phone call though, she assured me that the pants I ordered would be the right length…ummm no…they don’t fit and are about 8” too long. Now I am dealing with LUMI trying to return the items, as there were no directions from the store that sent them to me. It’s been a week, with what seems like AI generated responses each time I ask about where things are with my return and refund? If you are happy with their service, great. If you are new to their service, please read everything and beware.

Developer Response
Dear Valued Customer! Thank you for taking the time to share your experience. We truly appreciate your feedback and understand how frustrating it must have been to deal with shipment delays, tracking issues, and sizing concerns. We acknowledge that our multi-retailer fulfillment process can sometimes lead to staggered deliveries, and we are working to improve tracking transparency so that customers can better anticipate when their items will arrive. Regarding refunds for out-of-stock items, we understand that store credit may not be the ideal solution for everyone, and we are actively reviewing our policies to ensure they are as fair and customer-friendly as possible. Additionally, we regret that your stylist did not confirm your measurements—this is a crucial part of the styling process, and we will use your feedback to reinforce this practice among our team. We’re also sorry to hear about your difficulties with returning the items. Our support team is here to help, and we want to make this process as smooth as possible for you. Please reach out to customer.care@lumi.place with your order details, and we will personally assist you in resolving this matter promptly. Your experience matters to us, and we appreciate the opportunity to improve. Thank you for your patience and for sharing your honest thoughts.
Buyer Beware
Feb 16

RFF11

I see most of the reviews here are about the stylists you meet with. I’d say be sure to read everything you can on the app and any user agreement you get. Know that your clothing is coming from many different stores, in many shipments. It does not come in 1 box from LUMI. They are difficult to track and do not arrive all at the same time. In my case, it was nearly a month between meeting with my stylist and my last item arriving. Know that you won’t receive a refund if items you selected are out of stock at a store. Instead, LUMI will give you a certificate to purchase something else from their website, and the certificate will be not be the exact amount you are owed.Also know that unless you fill out a complete profile with all of your measurements, clothing will arrive that does not fit. My stylist never checked my profile, and I hadn’t completed my measurements. On the phone call though, she assured me that the pants I ordered would be the right length…ummm no…they don’t fit and are about 8” too long. Now I am dealing with LUMI trying to return the items, as there were no directions from the store that sent them to me. It’s been a week, with what seems like AI generated responses each time I ask about where things are with my return and refund? If you are happy with their service, great. If you are new to their service, please read everything and beware.
Developer Response Feb 18
Dear Valued Customer! Thank you for taking the time to share your experience. We truly appreciate your feedback and understand how frustrating it must have been to deal with shipment delays, tracking issues, and sizing concerns. We acknowledge that our multi-retailer fulfillment process can sometimes lead to staggered deliveries, and we are working to improve tracking transparency so that customers can better anticipate when their items will arrive. Regarding refunds for out-of-stock items, we understand that store credit may not be the ideal solution for everyone, and we are actively reviewing our policies to ensure they are as fair and customer-friendly as possible. Additionally, we regret that your stylist did not confirm your measurements—this is a crucial part of the styling process, and we will use your feedback to reinforce this practice among our team. We’re also sorry to hear about your difficulties with returning the items. Our support team is here to help, and we want to make this process as smooth as possible for you. Please reach out to customer.care@lumi.place with your order details, and we will personally assist you in resolving this matter promptly. Your experience matters to us, and we appreciate the opportunity to improve. Thank you for your patience and for sharing your honest thoughts.

Recent updates in the Lumi app: • Bug fixes & improvements. We’re constantly improving the app to give you a smoother experience and more personalized content. Make sure to keep it updated! Questions or suggestions? Please email us at customer.care@lumi.place.

Version 2.19.22

5d ago

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The following data may be used to track you across apps and websites owned by other companies:
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The following data may be collected but it is not linked to your identity:
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Lumi: styling & shopping

Look Unique, Make Impressions

Ratings & Reviews

What’s New

Version 2.19.22

App Privacy

Data Used to Track You

Data Linked to You

Data Not Linked to You

Accessibility

Information

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