iPhone Screenshots


Brandefy compares value brand beauty products to prestige brand products to help savvy shoppers outsmart marketers. We find dupes to save you money. We compare ingredients and have real people try supposed dupes side-by-side. No paid reviews aloud!

To all those who have wondered why some products cost $25, while similar looking ones are $4; we’re here to be your beauty detective. We’re basically the makeup FBI! Sometimes, that expensive product is only pricey because tons of marketing dollars have been poured into it. We want you to pay for a quality product, not marketing spend.

We’ve compared everything from cult favorite mascaras to poppin’ lip colors! We’ll tell you what brands are cruelty-free and what our beauty besties thought of a dupe.

With the Brandefy app, you can:

Search for the products you love to find dupes
Find dupes for cult favorites without the cult favorite prices
Browse ahead of time and save items to your favorites list - to get later
Agree or disagree with dupe comparisons by commenting directly in the app, to help thousands of shoppers make a better decision.
Can’t find what you’re looking for? Request a comparison and we’ll add it to our Review Queue.

We are a startup out of Virginia, and we’re determined to create transparency in the beauty industry. Since launching our platform, we have helped consumers save money and choose products based on what matters to them. More makeup, less markup!

What’s New

Version 2.8.0

Get red carpet ready because it's time to premiere our new home screen. The new curated feature section will help you discover new products. Plus, check out the new categories to make browsing a breeze.

Ratings and Reviews

4.8 out of 5
89 Ratings

89 Ratings

kjm5k ,

Empowering users while saving them money!

I am so grateful for Brandefy! Anytime I go to CVS, Target, Sephora, etc I get so overwhelmed by all the options. I naively went with name brand, expensive products because I assumed they would be better. Bradefy’s comparisons have saved me so much money on everything from lotion to sunblock to makeup. Brandefy has made me a more knowledgeable consumer and saved me money!

Bkisler ,

Honest & reliable

I am shopping in target and I am deciding between name brand and store brand on a regular basis. I look to see if BRANDEFY has compared it yet, and often they have. I get to save money OR know that name brand is better depending on the product. I suggest checking it out to know the honest difference between name and store brand.

Lyynz ,

One minor suggestion

Love it so far, but I'd love to be able to save products I want to try and be able to view them all at once. A pipe dream would be to then sort them by the store, but just being able to save would be nice!

Developer Response ,

Hi Lynnz -- WE LOVE this feedback! We are a startup and can incorporate all these wishes! We are already planning on adding a filter by store and can certainly add a "save product" category. If you have time for a quick user call, we'd love to get more specifics so we can build them in in early 2019. You can contact us via our website at brandefy.info. Thank you! - Meg, founder of Brandefy


Brandefy, Inc.
100 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.



Age Rating
Rated 4+
© 2018 Brandefy


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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