Revealing the inspirations behind Creative Director Alessandro Michele’s collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs of the House, use Augmented Reality to decorate spaces and virtually try-on eyewear, sneakers, masks, lipsticks and hats. Watch Gucci fashion shows, play Gucci Arcade games, personalize products in the Gucci DIY section and, through an immersive 3D experience, discover the GG Marmont bags. Enter special sections, Gucci Places to explore curious corners of the world connected to the House, and Gucci Garden, designed with the creative spirit of the exhibit space in Florence.

What’s New

Version 6.4.0

Download the latest version of the App to enter the exclusive Gucci Sneaker Garage. Virtually try on watches, play new Arcade games and find out about the new advertising campaigns. You can listen to the Gucci Podcast series, download exclusive wallpapers and explore a new way of living with Gucci Equilibrium.

Ratings and Reviews

4.1 out of 5
363 Ratings

363 Ratings

Zack Sheats ,

Fun App

I’m a regular Gucci shopper/collector, so why not get the app for fun? I love the wallpapers, photobooth, and all the meaning behind it. It’s not just some boring shopping app like say Louis Vuitton or Sephora. There’s some fun and entertainment behind it. It also helps me shop for the newest items at Gucci so I know exactly what I want when I arrive at the store. Only thing I hate about it is the “downloading assets” part everytime I go into the app. It takes like 5 minutes before I can use the application! But other than that it’s pretty fun. Give it a try, you only live once! Hahah

KellyLynAlex ,


💕This app! Current, beautiful layout. My favorite feature is the link to the Gucci podcasts!
The podcast I listened to recently about the latest collaboration for Elton’s Farewell Yellow Brick Road tour. 🤩 !!💕
Creative soul mates: Sir Elton John and Allessandro Michele interview.. Omg 😍!! It’s like hanging out with these two geniuses listening to them discuss art, music, fashion. Other available podcasts also offer an in-depth look at different Gucci seasons and collections. Inspirations collaborations with other artists as well.
It’s a privilege to experience Gucci in such a personal way. At a time where Gucci is getting into the diy personalized fashion. Which you can experiment with too btw with this app!
Download and enjoy!
It’s “LOVED” 💕

Ilovepizzas4lyfe ,

Do not use the app or online site

Do not order anything online or on the app. I ordered something May 5th I got a date of may 15th to receive my item . I completely understand that due to the situation the time frame of me getting my item online was slim . But I emailed about my order and I receive we didn't take your money or it's not a guaranteed date but your order is in production . We are now on May 28th and I emailed again and still no word in if I will ever receive my order . In a little over a week it will be a month since I put my order in online . I will never ever use the online site or app to make a purchase EVER .


Guccio Gucci S.p.A.
93.2 MB

Requires iOS 13.0 or later. Compatible with iPhone, iPad, and iPod touch.


English, French, German, Italian, Japanese, Korean, Simplified Chinese, Spanish

Age Rating
Frequent/Intense Profanity or Crude Humor
This app may use your location even when it isn't open, which can decrease battery life.
In-App Purchases
  1. Virtual Sneaker Special Pack $11.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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