Brandefy: Affordable Beauty 12+

Fabulous!

This app is so great! It compares so many major prestige brands of makeup, skincare, hair care, etc. to their affordable dupes and even rate how close each dupe is to the prestige brand. For example, when comparing a popular high end concealer they’ll have several affordable dupes and rate each dupe on a scale to how close they are to the high end brand. Those on the red end aren’t very close, those on the orange end are somewhat similar, and those on the green end are very similar. Plus feedback from real people who’ve tried the products, so you can be confident in the comparisons. I’ve tried so many dupes that I had never even heard of that are so awesome thanks to Brandefy. If you rely on reviews before trying things out or just want to find great alternatives to your favorite brands you need this app!

Little Sketchy…

I signed up for this app and was excited because not a lot of skincare apps exist and good-quality ones are hard to come by, especially ones that recommend products or routines.
If you do want to get this app, DON’T SIGN UP!
I wanted to sign up because typically with accounts on these kinds of apps, it becomes more customized and just a better experience overall. However, the sign-up on this app requires you to give your email, first and last name, phone number, MAKES YOU sign up for text alerts (not optional!), and MAKES YOU share the app with three friends/contacts via text or mail (also not optional!). Personally, I quit at that point because my personal information is important to me and I’m not going to give them more than they need to know, and also my friends don’t deserve an ad in the middle of the day.
Just saying: I’m sure the app has some upsides and good qualities, but if the sign-up process is enough to raise some red flags and make ME quit, the app itself is probably worse.
Good luck and stay stafe!

Developer Response ,

Thank you so much for the feedback and for giving the app a try! I passed along your concerns to the team and we have since then made some improvements to the sign-up process. Please reach out to us at hello@brandefyapp.com with any other feedback! We are always happy to hear new ideas on ways we can improve the app.

Brandefy

Great idea-really enjoying the app! Wish is was visually more understandable. For example, when you click to see the comparison between two products you see one bar that tells you how similar the two products are with colors to match (green being very similar, yellow less comparable, red etc.). However, to know anything else you must read the full description below. If there were standardized things they are looking for (like cruelty free) make more bars, make it more visually appealing so we don’t have to sit and read paragraphs to find the part about the products we care concerned about (creamy-ness of products, quality, longevity, etc.) give them rating out of ten for example: so tarte would have a 8/10 while l’oréal a 6/10 for quality on an eye shadow pallet so we can decide ourselves (randomly picked these brands and products not based on your app).

Developer Response ,

Mac-uh-b, Thank you so much for this feedback & for taking the time to give it to us. It couldn't be more timely! (We literally had a meeting about this yesterday but seeing it here helps me verify that an improvement here would help the experience a lot.) A few of the changes you mentioned we may even be able to make happen in November. THANK YOU. Keep that feedback coming and stay tuned for just a few releases from now! xoxox, Meg, founder of Brandefy