THE HOME OF WESTERN SPORTS & ENTERTAINMENT
From the first gate to the final buzzer, Cowboy+ brings you closer to the action. Stream the biggest events in professional rodeo live, relive unforgettable moments on demand, and discover the athletes and stories that make Western sports unlike anything else.
LIVE RODEO, ALL YEAR LONG
Catch the biggest events in professional rodeo, including the National Finals Rodeo (NFR), Calgary Stampede, Cheyenne Frontier Days, Pendleton Round-Up, and more. Follow your favorite athletes and experience the excitement of professional rodeo wherever you are.
MISSED THE ACTION? CATCH UP ANYTIME.
From championship performances to unforgettable rides, relive your favorite rodeo moments with an extensive library of event replays and on-demand programming. The action doesn't stop when the event ends.
BEYOND THE ARENA
Discover Cowboy+ Originals, including the award-winning Hell on Wheels and $HAD, following Shad Mayfield's journey back to competition. Go behind the scenes with the athletes, personalities, and stories that define Western sports and culture.
SEE THE SPORT DIFFERENTLY
Experience a new perspective on rodeo with AI-powered technology that brings real-time data, performance insights, and innovative visual overlays to the action.
Cowboy+'s AIQ: Where Data Meets Dirt earned a nomination at the 2026 Sports Emmy Awards for The George Wensel Technical Achievement Award, recognizing groundbreaking innovation in its coverage of the 2025 National Finals Rodeo.
A BETTER WAY TO WATCH
Enjoy the rodeo, Originals, and Western entertainment you love with a refreshed Cowboy+ experience, improved reliability, and easy access to live events and on-demand content across your favorite devices.
YOUR RODEO. YOUR WAY.
Whether you're following the road to Vegas or catching up on your favorite athletes, Cowboy+ keeps you connected to the best in Western sports and entertainment.
Download Cowboy+ and get closer to the action.
Subscription required for premium content. Event availability and programming may vary by plan.
Privacy Policy - https://www.tetonridge.com/privacy-policy/
Terms of Use -https://www.cowboychannelplus.com/Tos
Our TV provider doesn’t carry the Cowboy Channel, so the app seemed to be a good way to watch the Wrangler NFR this year. There are just to many options that make it hard for one to sign up for a $75 way to watch the Wrangler National Finals Rodeo easily. I signed up early. The $75 dollar NFR premium was paid, but on the first day of the NFR I kept getting the message that I needed to pay a $75 premium to watch the Wrangler NFR. After an hour I finally figured it out, but there seemed to be two people talking constantly at the same time. After an additional half hour of hopes that the sound would clear up I closed the app and turned off the program. For the first time in a few years we will not waste our time and any more money watching the National Finals Rodeo.
Needs work
WEtcheverry
The app on the phone is almost worthless. On the Tv it’s mediocre at best. Constantly cutting off what I’m watching due to some sort of error and gives me a retry button. The fast forward option is only 10 second increments…. So when it boots you out of a horse show you’re 2 hours deep in you better hope your thumb is well conditioned. For the longest time there was a glitch on the home page on the tv app where I couldn’t scroll trough or even select a certain category and it took a ridiculous amount of time to fix… actually I’m not even sure it is fixed because I just got mad and avoided that whole section and tried to search instead so maybe it’s still broken…. I could be wrong, but I feel like I’ve watched things live on the cowboy channel and when I go to app to watch it later it’s no where to be found. Priority seems to be uploading primarily rodeo, which I do understand, but I wish more effort was made to upload more NCHA, NRCHA, and NRHA shows. Art of the cowgirl from ‘23 isn’t uploaded, and that I’m aware of, The American Performance horse isn’t either- two very big, fairly new events that are only gaining in popularity… why wouldn’t these be up? If I’m wrong in this statement, I apologize, but then I think this speaks to the ease of use of the app, or rather lack there of, because I have searched multiple times with nothing to show. I don’t pretend to know the complexities of having a station like The cowboy channel or creating an app for said station, and I’m sure people worked hard to get it up and running. That being said the app leaves you underwhelmed and frustrated. My personal opinion is for what I pay per month, I’d expect it to be a little more on par with what other apps offer in terms of availability of content, ease of use, and perhaps more uniformity between the phone app and the TV app. I love The Cowboy Channel and RFD-TV… hate the app.
Subscriptions
SharShep
I am very upsetI’m disappointed in the Cowboy Channel.I subscribed last year for the $99 a year subscription, which included the NFR at about this time of the year! My understanding was it would renew annually unless I canceled. Today with no further notification when I went to watch one of the rodeos, I got a pop-up that said I needed to subscribe again, only this time the $99 annual subscription fee DOES NOT include the NFR.The cowboy channel has no way to get a hold of anyone to inquire about this change or explain why the subscription that was supposed to be ongoing and automatically renewing did not do so! I have loved every minute of all the rodeos I have watched this past year, including the NFR! However, again, I am very disappointed in the way my subscription has been handled!
Junk
KBrookeW221
If I could give zero stars I would! Or better yet negative stars!! This subscription is the biggest rip off and waste of money ever!! My grandmother loves to watch the rodeos so we subscribed for her . It kicked her out on the first day of the NFR 2023 and has not let her watch since. It always gives an error message. We have called them numerous times and they blame it on our internet coverage and anything else they can come up with to keep us from canceling our subscription. And they never offer any sort of real trouble shooting options. We have updated the app. Deleted the app and reinstalled. Etc. nothing works but you better believe they are taking their money out of our account every month and then had the audacity to just send a message saying we would need to subscribe to continue watching. We have never unsubscribed, NOR ARE WE ABLE TO WATCH!!!! This is totally ridiculous. Do better cowboy channel plus!!! Sincerely,A Highly Unsatisfied Customer
An all-new app experience with smoother live streams and fewer interruptions.
Customized homepage for easy access to all our best content, in one simple place.
Add things to your Watch List at a click of a button so you remember to watch them later.
Opt-in for our newly customized push notifications so you don’t miss a moment of the action.
Version 3.0.2
The developer, The Cowboy Channel LLC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
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The following data may be collected and linked to your identity:
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Data Not Linked to You
The following data may be collected but it is not linked to your identity:
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Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More