SHOP SAFELY AND SUSTAINABLY WITH REAL
Real helps conscious consumers make purchase decisions that support their values and the brands that deliver on them. Real provides the information and assurance consumers need to support and shop a more ethical and sustainable economy. Real only partners and features brands that act ethically and have active efforts to make the world a better place.
DISCOVER BRANDS THAT DO THE RIGHT THING
Know what the company that makes your products is really about. The Real Company Directory features highlights of popular brands based on the things that matter most to you. Explore where a company stands in terms of commitments to values, the environment, ethical supply chain, citizenship, diversity and safety. Discover brands across popular retail industries like: Apparel, Baby, Beauty, Grocery, Household, Personal Care, Pets, Sports & Outdoor, and more.
LEARN MORE ABOUT SUSTAINABILITY & SUPPLY CHAINS
Featured content provides easy-to-understand explanations and resources that can help you make more informed purchase decisions based on your values
MAKE SURE YOU’RE BUYING THE REAL THING
Unfortunately, fake goods permeate our economy in every retail sector globally. The Real App works in tandem with proprietary Real labels that are more secure than other anti-counterfeit solutions like basic QR codes, NFC and RFID. Authenticate genuine products instantly in the aisles or in your home.
ACCESS PRODUCT INFORMATION ON-THE-GO
Scan a product once and keep valuable details accessible through the app forever. No longer worry about holding onto packaging and let Real hold onto the helpful information for you
TRUST THAT YOUR PRIVACY MATTERS MOST
Enjoy all the benefits of Real without ever having your personal information collected, stored, or worse, sold.
HELP US, HELP YOU
Don’t see your favorite brand in our directory? Have ideas for how we can improve? We’d love to hear from you!
Reach out at real@authenticlabs.com
ABOUT AUTHENTIC LABS
Designed by a manufacturer and built on values like ethical technology development and active integrity, Authentic Labs aims to solve business problems in sustainable ways by putting people first. This means we create relevant, meaningful tools and content for brands and consumers alike, and deliver via secure, trustworthy platforms.
Authentic Labs is based in Boulder, Colorado.
I try really hard to “speak with my spending power” and support brands that share my own values. This app takes all the Googling I used to do and puts all the information in one place. The user-friendly interface, search capabilities, and streamlined look means I can find out about a brand in minutes before making a purchase. Bottom line... get this app!
Just what I’ve been looking for!
MoMarie_
Smooth, intuitive, and user-friendly. Such a great, consolidated way to learn more about the brands you are purchasing without having to go down search-engine wormholes to research brands individually.
Love It.
swalsh710
I love the look and feel of this app. Very user friendly and had lots of great information for the conscious consumer!
Such a great idea!
mnicole3197
Love this app & everything it stands for. It makes it so easy to find a brand’s values within seconds!
Updates for GS1 Digital Link scans
Version 4.5.3
The developer, Authentic Labs, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Identifiers
Usage Data
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
Seller
Authentic Labs, LLC
Size
48.1 MB
Category
Shopping
Compatibility
Requires iOS 15.6 or later.
iPhone Requires iOS 15.6 or later.
iPod touch Requires iOS 15.6 or later.
Mac Requires macOS 12.5 or later and a Mac with Apple M1 chip or later.
