Most beauty apps sell you everything. Firi keeps only the good ones.
Firi is an opinionated beauty store built for India's most discerning consumers. Instead of listing everything available, Firi uses AI and deep product research to identify high-quality beauty products that people love and buy repeatedly, and makes that shortlist available to consumers with fast delivery.
A SHORTER LIST IS A BETTER LIST
There are about 3 lakh beauty products for sale online. You need maybe a dozen. Finding that dozen usually means reading reviews, watching videos and messaging the friend who knows beauty and you can still end up with a serum that does nothing.
So we do that part. Our AI reads tens of millions of reviews and checks what you would check yourself: did it work, did people buy it again, did it cause breakouts. Products that don't hold up get dropped. Whatever is left is on Firi.
100% Authentic Products
Every product on Firi comes directly from the brand or its official distributor or importer in India. Our team personally verifies every batch before it goes out for delivery. And if anything doesn't feel right when your order arrives, you can simply refuse the delivery and receive a full refund.
WHAT YOU GET
- Delivery in minutes, from our own beauty studios near you
- A rating out of 10 on every product, built from what real buyers said, not what the brand said
- A plain summary of every product: what it does, who it suits, and the catch, if there is one
- Shopping by need, like one-step routines and K-beauty worth obsessing over
- Skincare, haircare, bodycare, lip care, with fragrances, and makeup (coming soon)
- Delivery your way: leave at the door, avoid calling, or leave with security
- Help on WhatsApp, from an actual human
WHO WE ARE
Firi was founded by Karishma Rathaur and Vivek Madani, former Uber and Flipkart operators. Before Firi, they built Honestly, an AI-powered beauty search and discovery platform. That's where they learned how much of beauty shopping is guesswork, and how much of it AI can remove.
Firi is backed by 360 ONE Asset, Better Capital, Kunal Shah and some of India's leading founders and operators.
Our job is to be right about what's worth buying. If we get it wrong, tell us.
Download Firi. Skip the homework.
Website: https://www.shopfiri.com
Terms & Conditions: https://www.shopfiri.com/terms-and-conditions
Privacy Policy: https://www.shopfiri.com/privacy-policy
I’ve used this app for multiple orders in Jan and Feb. Used to show many reviews that time and worked fine. It’s simple and deliveries are reliable
Poor App
SLAYING TEENS
After seeing so many ads when I finally downloaded the app the app won't send me OTP
Firi has a new look.
We've redesigned the app, and product pages got the most attention. It's now easier to see what a product does, who it suits and whether it's worth buying.
We love it. We think you will too. If something feels off, as always tell us on WhatsApp.
Version 2.0.2
The developer, MadRat24Labs, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Used to Track You
The following data may be used to track you across apps and websites owned by other companies:
Identifiers
Usage Data
Data Linked to You
The following data may be collected and linked to your identity:
Contact Info
Identifiers
Usage Data
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
Contacts
Identifiers
Usage Data
Diagnostics
Privacy practices may vary, for example, based on the features you use or your age. Learn More
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
