It's Simple: Self-Coaching
Affirmations & Meditation
$4.99 · Designed for iPad. Not verified for macOS.
A loved one's voice when you need it most. Your wins replayed when doubt shows up. Messages from the best version of you. Daily routines and one-tap Boost to lift you up.
What if you could talk to the version of you that already made it — and hear them answer back?
It's Simple lets you record messages from your aligned self — the version of you that already thinks, moves, and chooses differently — and your brain begins to treat that version as real. Lock voice messages from the people who love you and receive them days or weeks later when you need them most. The surprise triggers oxytocin and encodes the words deeper into memory than any text or notification ever could. Replay your own wins when doubt shows up. Build routines that reach your brain during theta — the moments after waking and before sleep when your subconscious is wide open. Let guided meditations calm your nervous system in minutes. One tap and Boost plays everything together — voices, affirmations, achievements, meditations — in one powerful session.
WHAT'S INSIDE
— Aligned
Have a conversation with the version of you that already made it through. Record as your present self when you're stuck. Respond as your aligned self with calm and clarity. Your brain doesn't care that both voices are yours — it responds to tone, familiarity, and intention.
— Voices
Record messages from the people who matter most. Lock them and receive them days or weeks later — when the surprise makes them hit even harder. A loved one's voice triggers safety responses no text message can replicate.
— Achievements
Record your wins. When doubt creeps in, press play and let your brain hear the proof that you've already overcome hard things.
— Affirmations
Write your own or use our library. Hear them spoken back to you. Repetition builds belief.
— Guided Meditations
10 meditations designed to calm your nervous system, release fear, build confidence, and help you sleep — with timed pauses that guide your breath and attention.
— Sounds
Ambient sounds for focus, calm, and deep sleep. Layer them behind your routines for a deeper experience.
— Boost
One button. Every feature. One single session that hits every system at once — dopamine, oxytocin, vagal tone, and subconscious reprogramming — in one deliberate act of self-investment.
— Routines
Build a morning and night routine using any combination of features. Catch your brain in theta — the window where it's most open to change.
— Insights
Short lessons on the neuroscience behind every feature. Understand why it works, and the resistance disappears.
WHY IT WORKS
Your brain forms beliefs through repetition, emotion, and familiar voices. It doesn't distinguish between a vividly imagined experience and a real one. It treats your own voice as the highest authority. And it's most open to change in the minutes after waking and before sleep.
It's Simple was designed around these principles.
START SIMPLE
Download. Record one message. Press play.
The rest builds itself.
Ratings & Reviews
- This app hasn’t received enough ratings or reviews to display an overview.
The developer, Ivette Suarez Munoz, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Not Collected
The developer does not collect any data from this app.
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Ivette Suarez Munoz
- Size
- 59.7 MB
- Category
- Health & Fitness
- Compatibility
Requires iOS 15.1 or later.
- iPhone
Requires iOS 15.1 or later. - iPad
Requires iPadOS 15.1 or later. - iPod touch
Requires iOS 15.1 or later. - Mac
Requires macOS 12.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- Copyright
- © 2026 It's Simple
