TruNorthApp
Shop your values · Real data
Only for iPhone
Free · In‑App Purchases · Designed for iPhone. Not verified for macOS.
iPhone
WHAT YOU BUY MATTERS — TruNorth shows you how every brand really behaves, using public records, not opinions.
We track 12,000+ companies and grade ~2,900 of them across 9 categories that consumers actually care about:
• Political donations
• Environmental enforcement
• Labor practices
• DEI & social equity
• Charitable giving
• Animal testing
• Firearms policy
• Data privacy
• Executive pay ratio
EVERY GRADE IS AUDITABLE
Every score comes from public databases — SEC EDGAR, FEC, OSHA, EPA, CFPB, NHTSA, NLRB, OpenFDA, and many more. No editorial opinions. No vibes.
PERSONALIZED FOR YOUR VALUES
Take the 45-second values Match once. Every brand grade rebalances to match what YOU care about. A user who cares about climate sees different scores than someone who cares about labor practices.
IN-STORE BARCODE SCANNER
Scan any product in the store. Get the verdict in 2 seconds before you pay.
FREE
The core experience is free. Browse 12,000+ companies, take the values Match, see letter grades, scan barcodes. TruNorth Pro ($1.99/mo or $14.99/yr) unlocks personalized scoring, per-grade citations, the full sources directory, and the weekly digest.
NO ADS · NO AFFILIATE LINKS · NO SELLING YOUR DATA
If you've ever wanted to align your shopping with your values but didn't want to take any company's word for it, TruNorth is built for you.
— Aron, founder
Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
See grades the moment you open the app
• Every graded brand now shows its real letter grade right away — no quiz required.
Take the 45-second Match anytime to personalize it to your values.
• Grades are easier to read at a glance: A teal · B green · C gray · D amber · F red.
Better in-store flow
• Can't scan? The scanner now offers "Search by name instead" — no more dead-ends.
• Tap any ungraded brand to get notified the moment we grade it.
Share with the receipts
• Sharing a brand leads with its grade plus a real public-record citation.
Your Basket, your way
• Log and edit how much you redirect per switch, delete mis-logged switches, and watch
your "Redirected $/mo" update live.
Plus dozens of fixes: layout/zoom glitches, a Filters crash, and free users no longer
burn their daily view on ungraded brands.
The developer, Aron Rosenfield, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .
Data Linked to You
The following data may be collected and linked to your identity:
- Contact Info
Data Not Linked to You
The following data may be collected but it is not linked to your identity:
- Identifiers
- Usage Data
- Diagnostics
Accessibility
The developer has not yet indicated which accessibility features this app supports. Learn More
Information
- Seller
- Aron Rosenfield
- Size
- 170.6 MB
- Category
- News
- Compatibility
Requires iOS 15.0 or later.
- iPhone
Requires iOS 15.0 or later. - iPod touch
Requires iOS 15.0 or later. - Mac
Requires macOS 12.0 or later and a Mac with Apple M1 chip or later. - Apple Vision
Requires visionOS 1.0 or later.
- iPhone
- Languages
- English
- Age Rating
4+
- 4+
- In-App Purchases
Yes
- TruNorth Pro · Annual $14.99
- TruNorth Pro · Monthly $1.99
- Copyright
- © 2026 TruNorthApp LLC