What’s new • Today’s Plan follows when you actually start each supplement month, not the original journey date • A prompt when your supplements arrive, plus an optional daily reminder you can set in Profile • Rebuilt Shop pathway: switch between partners, Priority labels instead of week ranges, and pack upsells • Pushes for cycle-phase tips, a period-start check-in, and newly flagged obstacles (opens that protocol) • Diet changes update your meal plan in the background instead of freezing the screen • Cycle wheel stays in sync after you edit it, and no longer shows for male members • Pathway Review waits until your week-10 reassessment; the schedule card goes away once you’re booked • Men see a note that a questionnaire fertility score is less accurate until labs are on file • Pathway Review questionnaire links open correctly • Advisor replies are shorter, and checking off supplements gets a one-line confirmation • If you bought a membership before you had an account, signing in now unlocks the app

Your pathway check-in is here. Pathway Review & reassessment • Around week 10, we’ll gently remind you it’s time for an updated fertility analysis • Retake your Smart Fertility Analysis right in the app • See what’s changed — score movement, and which obstacles are new, cleared, or still present • When you’re ready, book a Pathway Review meeting with a coach to walk through your results • Your journey and Shop stay in sync as you continue past the first 12 weeks Madre Shop • Protocols shown in clear priority order, with your next step front and center • Expand a priority to review what’s included before you buy • Couples can shop for you or your partner with a simple switcher • Save 10% when you add your partner’s next priority to your cart Also in this update • Smoother pregnancy-mode support and gentler guidance if your journey changes • Helpful reminders so you don’t miss booking a consult

Setup now walks you step by step - health data, partner, consult, care profile. Book coaching from Profile, share credits with your partner, and get a real reply when you ask to book. Protocol bottles you already paid for now count; the 10% pathway discount works when you subscribe. Lab uploads collect draw details in one step, and couples lab checkout can include both of you. Chat flags new messages below the fold. Going solo is back on results

Introducing My Pregnancy, plus a smarter Advisor that can actually change today’s plan. Tell us you’re pregnant Share the news with Advisor. We’ll celebrate first, then help you set a conception window (or your provider’s due date) so the app can switch into pregnancy mode. Changed your mind? You can switch back. A gentle check-in if your cycle is late If your period is later than usual for you, Advisor may ask what’s going on — no pressure, easy to dismiss. If you’re just late, we’ll nudge a home test or a note to your midwife or provider. If you’re pregnant, we take your word for it. Your week, at a glance My Journey becomes My Pregnancy. Instead of the cycle wheel you’ll see this week’s snapshot: how big baby is (everyday objects, not fruit), what’s developing, what’s typical in your body, nutrients to lean on, and a simple focus for the week — with sources. How you’re feeling Tap symptom chips for this gestational week. It’s for you to track, not a diagnosis. Pregnancy supplements Your protocol switches to the Pregnant stack (or Pregnant 40+ if you’re 40+). Detox drops. If you haven’t purchased it yet, you can check out with that protocol already in your cart. Advisor can change today’s tasks Supplements haven’t arrived? Tell Advisor — those items can come off Today’s Plan, and you can start your journey when the package shows up. The supplements checklist stays locked until you’ve ordered or confirmed you have them. Suggestion chips that get out of the way New chat: full suggestion chips. Once you have a conversation going, they shrink to a compact row and hide while you’re typing. Also in this update Orders in Profile, with Shop again for a product you’ve bought before Clearer supplement dose, timing, and how-to from our protocols (not the bottle label) Smoother handoff from consult into Care Profile, plus reliability fixes Trying to conceive? Advisor and Journey work the same as before until you tell us you’re pregnant. Educational information only — not medical advice. Always follow your provider’s plan.

What’s New in 1.0.2 Advisor now shares insights after your labs are in, including pathway updates and clearer guidance when timing or Vitamin D matters Couples partners: if your partner already booked your shared consult, you’re no longer stuck being asked to book again On a couples plan via invite: still see your fertility results — with app download / sign-in instead of a membership pitch Partner invites can now arrive by text as well as email Better partner-invite and Care Profile guidance so next steps are easier to follow Clearer membership access help when you’re signed in on the wrong phone number Care Profile steps feel smoother (keyboard no longer covering chips / options) Smoother Detox scanning, with clearer progress while we read ingredients Push notifications and shipping updates are more reliable, including links that open the right place in the app Past consultations no longer show as “upcoming” Shop and protocol browsing polish, plus assorted bug fixes Shop subscriptions — Fertile Foundations now supports Subscribe or One-time in cart. After you subscribe (or buy multi-month supply), those items are hidden from later pathway months so you aren’t asked to buy them again. Today’s Plan for partners — Male members with a pathway stack see their real supplements in Today’s Plan (same checkoff flow as the rest of the journey). Lifestyle details — Clearer learnable detail screens when you open lifestyle recommendations. Lab clarity — Semen analysis results are labeled by source so they’re not mixed up with blood panel markers. Scanner — Camera permission screen is easier to read when the camera isn’t available yet.

• Explore a redesigned store with personalized protocols, product bundles, improved search, and clearer pricing. • Add multiple products to your cart and review totals before checkout. • Upload, manage, and remove lab results directly from your profile for more personalized guidance. • Generate meal plans and enjoy a smoother diet-planning experience. • Move backward and revise answers while completing your Care Profile. • Delete past Advisor conversations with improved confirmation and feedback. • View improved product alternatives and ratings in the Detox Scanner. • Sign in more securely with passkey support and improved international login. • Receive timely notifications and reminders. • Improved checkout, partner prompts, screen transitions, reliability, and overall app performance. • Lab upload now sends members to passkey enroll/unlock (with clearer copy) instead of a dead-end error • Advisor gets a pathway change summary after lab-driven pathway updates • Existing Face ID passkeys unlock sensitive areas instead of failing as “already registered”

What's New in 1.0.0 Member store Shop supplements and protocol bundles from your personalized pathway. My Pathway groups protocols by month so you can focus on this month's plan and see what's ahead. Expand any protocol to view the products inside, swipe through photos on product pages, and add your full month's protocols to cart in one step. Your advisor & care profile Smoother Care Profile conversations with Back/Undo so you can revisit earlier answers. Improved scrolling and layout on mobile, including fixes when adding supplements and completing your cycle profile. Diet & meal planning Generate a meal plan directly from the Diet tab when you don't have one yet. Clearer handling of foods to limit or avoid, with a more polished experience when your plan is ready. Labs Upload lab results from your profile and manage your own uploads, with improved date validation and clearer guidance on which labs matter for your journey. Journey & pathway Updated protocol recommendations and eligibility logic, including refined blood flow support and expanded protocol options. Pathway and store stay in sync with where you are in your plan. Couples & account More reliable partner plan detection during onboarding. Sign in with phone numbers in the US, Canada, Mexico, and the UK, with improved email login for UK members. Privacy & trust Updated privacy policy and consent flows for international members, plus cookie preferences aligned with your region. Reliability Advisor keyboard and composer fixes on iOS and Android, smoother sheet and modal animations, and general stability improvements throughout the app.