I have been a fan of Doughnut Plant for 20+ years. I love the level of consistency throughout the years. Every bite is delicious and highly satisfying whether it’s the cake or yeast donut. Thank you for existing!

Being a UX designer, here’s what I’m seeing:1)it felt pretty aggressive for me to create an account from the beginning...I would rather hav that done at the end of the process...2)the UI of the menu is poorly designed. First of all, it takes you to some cheap web view of the menu...I would expect it to have the look and feel of the native app. Also there aren’t any photos of the donuts to help with shopping experience...3) the menu(with photos) should be front and center and should be the ‘home page’4)didn’t care about the scan feature(or locations)5)also didn’t care about rewards...maybe create a ‘profile’ feature, and store rewards there? Anyways, they should rethink the IA of their features6) I didn’t dare start the purchase flow given the bad UX from the beginning...Waiting for improvements...I’m deleting this for now...

I love Doughnut Plant and I usually order online and ask a friend who works near GCT to pick it up for me. After upgrading their app on Monday, I installed it on my phone and found out it doesn’t take my gift card ( I have 2 100USD gift cards I received for Christmas). I tried online ordering on my laptop but there is no option to use gift cards. ( which they have before “fixing” the app).

Does not even let me checkout after adding items into the cart. Just shows a grayed out checkout button and states $0 although there are multiple doughnuts added for pickup in the cart. The rewards system is annoying too, was so much easier when the rewards were automatic upon checkout in the store