This health education App explains the physiological effects of alcohol on the developing brain. A 7 minute video with captivating 3D animations, voiceover & graphics, takes you on a guided tour of the anatomical structures of the brain, to educate about what happens to specific structures in the brain when alcohol is consumed in excess. This information will equip the viewer to make informed choices in relation to alcohol consumption. The anatomical brain structures include the cerebral cortex, cerebellum, hippocampus, medulla, frontal lobes, hypothalamus, & nerve cells. We take a look inside the developing brain, to examine the effects alcohol has on these structures as they grow & develop, & how the physiological effects of alcohol can produce behavioural changes.
We also examine BAC, or Blood Alcohol Concentration, & how you can estimate what your BAC might be when consuming alcohol. After viewing the video, to assist your understanding of this topic, you can complete a Quiz consisting of 20 multiple choice questions. The Quiz includes an optional "Hint" button which enables you to review the portion of the video related to the question. However if a "Hint" is used to answer the question, the maximum score out of 1 for a correct answer will be .5. You also have the option to Tweet your results to others.
This video was originally produced for a target audience of 18-25 year olds, however it contains valuable educational information for all ages. This App can be used by parents & teachers to educate a younger audience on the dangers of excess alcohol consumption. It can also be used by undergraduate medical, physiotherapy, health science, nursing, pharmacology & exercise science students to understand this topic. Additionally, health professionals can "Airplay" this App to youth health education groups, following up with a group discussion on the Quiz section.
2013 Winner - Gold Communicator Award
2012 Winner - Queensland iAward (Innovation)
2011 The Global Awards - Finalist
Background to this production:
3Dme & the Australian Lions Drug Awareness Foundation (ALDAF) share a common vision to improve the targetting, quality, accuracy & reach of drug awareness educational initiatives. This relationship was formally recognised by the Gold Coast Mayor when he awarded 3Dme the '2010 Mayor's Corporate Social Responsibility Award'. In 2011 3Dme company founders Luke & Sonya Brannelly were presented with the Dr Harry Jenkins Fellowship Award, which is the highest recognition Lions Clubs International can bestow on an individual for outstanding service.
The aim of the Australian Lions Drug Awareness Foundation (ALDAF) www.lionsclubs.org.au/aldaf is:
- To promote awareness & prevention of abuse of alcohol & other drugs especially the factors predisposing it
- Develop education and prevention activities, especially in local communities
- Participate in campaigns in line with the aim of the Foundation
- Actively promote and support counselling and rehabilitation programmes.
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Ratings and Reviews
Effects of Alcohol on Developing Brain
Captivating 3D animated video is used to explain what happens to the brain's anatomy when alcohol is consumed. We all know you can get drunk from drinking too much, but this App explains why. For example, when the cerebellum is affected by too much alcohol, you may not be able to walk properly. Lots of physiologically accurate information for only 99cents, and it doesn't preach! Instead it states the facts so the user can make up their own mind whether or not to drink, and how much. Highly recommend this one!
An alcohol education tool that does not preach
Well done 3Dme! I've seen alot of drug and alcohol education videos that use scare tactics to get the message across. This is definitely not one of those. The 3D video that shows specific areas of the developing brain affected by alcohol is amazing (btw, the video won a NY Global Award). I suggest school and university teachers recommend this App to their students - a wise investment for only 99 cents!
A Vital Tool For Alcohol Consumers
This app is extraordinary! Fantastic graphics, comprehensive information and an easy-to-read layout :D
Even as a non-alcohol consumer, I can see the time and care taken to present this app in a user-friendly fashion. I would recommend this app to everyone, even just as an information destination.
Well done 3dMe!
- 3Dme Pty Ltd
- 140.5 MB
- Health & Fitness
Requires iOS 6.0 or later. Compatible with iPhone, iPad and iPod touch.
- Age Rating
- You must be at least 17 years old to download this application.
- Infrequent/Mild Mature/Suggestive Themes
- Frequent/Intense Alcohol, Tobacco or Drug Use or References
- © 3Dme Pty. Ltd.
Up to six family members will be able to use this app with Family Sharing enabled.