This publication recently automatically renewed a subscription for far, far more than it cost when I first signed up to it. I understand, of course, that this cynical, manipulative profiteering tactic isn’t illegal. It was my fault, ultimately, for assuming the Athletic was a serious journalistic endeavour.A paywalled media outlet that believed in the value of its own content wouldn’t refuse to refund somebody the very same day they inadvertently allowed their subscription to “renew” (which here means “become far more expensive”) itself for a whole year.A journalistic source that believed its content is worth reading would court an audience who actually want to read it.If the Athletic’s response to this is “we have a policy against all refunds”, what that actually means is “if we allow refunds, everybody who has actually read our content will cancel their subscriptions within 24 hours”.Again: a journalistic source that believed its content is worth reading would court an audience who actually want to read it.A company’s refusal to refund purchases made entirely by accident, at no material cost to itself, the same day they were accidentally made, says a lot about the quality of its products.For as long as the Athletic refuses to return my money, I will still have access to its coverage — but I will never, ever read it again.Why? Because the Athletic itself knows its lazy, formulaic fanzine journalism isn’t worth the asking price — and they don’t care.