Introducing Kupu, a Spark-sponsored app that uses the camera in your phone to instantly translate objects into te reo Māori.

Powered by Google technology and knowledge from the Te Aka Māori Dictionary, Kupu provides a new way to experience the language. It’s really easy to use – just take a photo of an everyday object (or upload your own) and see it translated in real time. You can save the translated image, share it or have another go.

As Kupu relies on the latest Machine Learning technology it may not get it right every time, but we’re working hard to improve it. You can help us by using the Translation Feedback feature to log any translations that don’t seem right.

We hope you enjoy using Kupu to explore the world of te reo Māori.

For a more comprehensive te reo Māori learning experience, check out

Te Aka Māori Dictionary is a product of the life’s work of Professor John C. Moorfield (1943 – 2018). A humble and unassuming man of Pākehā descent, Prof. Moorfield was highly respected in the Māori community, and was affectionately known as Te Murumāra. Without John’s advocacy and dedication to the revitalisation of the Māori language we would not have such a comprehensive and rich resource to draw on.

What’s New

Version 2.2.2

You can now tell your story on Kupu.
With the new stories feature on Kupu, weave together your own story using 2-4 images translated to te reo Māori.

• Bug fixes

Ratings and Reviews

3.3 out of 5
10 Ratings

10 Ratings

kiwicherie ,


This app is prob going to be good but I downloaded it and no where did it have a price in yet it cost me $7.49 u might want to fix this as it’s gone out of my bank now and didn’t mind paying but not without giving it a go and would be nice to be able to see that there is a cost

Rav5en ,

Charged me $11!!

I haven’t even used it yet but this charged me $11!! It does not say that it costs money when you download!! It just takes it from you!!!

Amizterri ,

Charged without warning

No where was a price displayed , yet when I gave my thumb print for permission to download .... I was charged ( by how much it didn’t say? WT actual F is going on . This has got to be illegal

App Privacy

The developer, Spark New Zealand Trading Limited, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer's privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Identifiers

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Usage Data
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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