Now, instead of handing your coat to another human being and going to dance, you can spend 15 minutes (or more depending if you already had a couple of beers) connecting to a specific WiFi network, downloading this app, figuring out how it works and then positioning it against lockers in the club, all while your friends are having drinks and people in a similar situation pass by confused and cursing. It’s a great experience that makes you internalize why we are indeed doomed as a species. Bonus is that this way another super smart and special company can gather some more data about you and the places you like to attend.