Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to

What’s New

Version 21.8.0

Thanks for shopping at H&M! We regularly update our app to fix bugs, improve performance and add new features to help you find the fashion you like!

This release contains a fix that improve the app stability.

Ratings and Reviews

4.8 out of 5
144.9K Ratings

144.9K Ratings

Zzzzzzbcgythju ,

H&M review

I like H&M because the app is easy and fast to use. I can look for things I may like so that I know what I can look for in the shop. The app is very helpful because it checks that the person who is buying the clothing and accessories are the right person by asking security questions. The H&M app has a lot to offer for women, men, children and new borns. The app is also a great help with being in lock down because I can order stuff and return it with in 100 days, the good thing is that I can pay later to make sure all the items fit.

salmonrock ,

worst app experience

I rarely bother to write a complaint, however this time I felt that I really should. I am extremely dissappointed with the consumer journey that you offer online.

First of all, my day has started with a notification (in dutch) that all my membership bonus points were erased. Interestingly, that no one even bothered to notify me about that in advance. If I knew that, I would have exchanged it for a voucher.

Secondly, I have ordered a vase couple of days ago, when it was still available and I was extremely happy about it. I recieved an order confirmation and delievery info.

However, today it turned out that it’s not gonna get delivered and I’m going to get refunded for it. Why you can’t reserve the stock when a person adds an item to a basket? I really wanted that piece, I dont need a refund!

Third thing which is not working on your website is search in store feature, it hasn’t been working for I don’t know like two weeks already.

And finally another disappointing thing is that in the Netherlands there are so many expats that do not speak Dutch at all. And H&M doesnt offer any choice to use the app in English which is very frustrating.

It’s always a very bad experience on your app when shopping. It seems that the company is living in the stone age and doesn’t bother to innovate or at least keep up with the UX trends.

sam.soz ,

shopping with H&M

I have always been a loyal customer too this brand over many years including clothing my babies... then children and now young adults. This is my first experience purchasing online, which has been unsuccessful- what I mean by that is, the first time I tried too buy this item (which I love) after four days I was told my delivery had been cancelled. When tracking this I was told the size I wanted was no longer in stock. (🙁) it wasn’t when I selected it!

We live in crazy times at the moment, this is just a small gift for a friend’s birthday. So I’m trying too order this item for the 2nd time as it says “few in stock” so I hope I receive it. Really hope the transaction is completed and the money doesn’t leave my account until I receive the item.. all a bit confusing.

App Privacy

The developer, H&M, has indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Search History
  • Identifiers
  • Usage Data
  • Diagnostics

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Financial Info
  • Contact Info
  • Search History
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Identifiers
  • Diagnostics

Privacy practices may vary based on, for example, the features you use or your age. Learn More


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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